We can think that SMS marketing is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it’s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both),...

How many times have you seen someone taking a photo of their food? If you own or manage a restaurant, you probably see that every day. That alone gives you an idea on how people interact with their phones while eating, and how text marketing for restaurants can be a...

One of the best traits of SMS marketing is that it can be used to engage clients in all the stages of the sales funnel. That makes this practice particularly useful for ecommerce. Text messaging also has high engagement rates.  Users prefer to receive text messages over any other form...

An API (acronym for Application Programming Interface) is a mechanism that allows two computer programs to communicate in order to make the functions of one of them available in the other. APIs are invisible to users and work in the background of software applications.  A common example of how an...

Text messaging for hotels can be an invaluable ally when it comes to improving your guests’ experience. Its ease of use, unbeatable 98% open rate and high-level of acceptance by people in general are some of the reasons why you would want to use it.  In this article, we will...

One of the main attributes of SMS marketing is that people need to opt-in your lists in order to receive your text messages. This type of marketing is strictly permission-based. And as much as that makes it a powerful tool, it can also be a two-edged sword: no opt-ins, no...

If you use (or plan on using) text marketing for car dealerships, you need to be careful not only to avoid opt-outs but also potential fines. In this article, we’ll share with you some ways to use marketing SMS messages in a way that complies with the current regulations and...

Text messaging for sales can be a powerful tool for any company because SMS messages are one of the most welcome ways to market to customers. That’s because it’s possible to lead users into conversions in every stage of the sales funnel without being overly pushy. In this article, we’ll...

Photos and videos are the best friends of text messaging for Real Estate. And the best thing is that you don’t need to hire a professional photographer or videographer to take stunning photos that will delight your potential buyers. In this article, we will share with you some pro tips...

In this article, we’ll give concrete answers on why sms marketing is so effective for businesses nowadays. Among the many marketing tools available out there, texting stands out for a number of reasons worth mentioning and analyzing.  This doesn’t necessarily mean that SMS marketing is the one and only way...