Text messaging for customer service is any kind of customer service communications sent via text messaging. With customer service SMS messaging, support teams can send updates, share important communication, resolve issues and queries, conduct surveys, promote reward programs, just to name a few common tasks. Texting is excellent to scale,...

Mass texting is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you’ll learn how to do mass...

SMS marketing conversion rate is probably the most important thing for you to keep in mind at the moment of investing in text messaging for promotional use. By knowing this, you can understand how much profit you’re making from SMS marketing; costs per purchase/customer, and how text messaging is contributing...

The internet loves dichotomies. ‘X vs. Y’ is one of the most typical search queries in practically every industry. In ours, SMS marketing vs. email marketing is among the top questions. And although we believe it’s valid to differentiate one from another, we also think that in this case it’s...

An automated text message workflow is a system that allows you to send text messages that are usually triggered by time or action. These messages are usually sent in different intervals of a sequence that you can preset. The main idea behind this is to avoid sending those messages manually;...

Text messaging for critical alerts was conceived as a way to help people during natural disasters. During the last few years, it’s proven to be a very effective way to send specific messages to help people during emergency situations. Rescue missions, police and fire departments and many other associations can...

We can think that SMS marketing is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it’s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both),...

How many times have you seen someone taking a photo of their food? If you own or manage a restaurant, you probably see that every day. That alone gives you an idea on how people interact with their phones while eating, and how text marketing for restaurants can be a...

One of the best traits of SMS marketing is that it can be used to engage clients in all the stages of the sales funnel. That makes this practice particularly useful for ecommerce. Text messaging also has high engagement rates.  Users prefer to receive text messages over any other form...

An API (acronym for Application Programming Interface) is a mechanism that allows two computer programs to communicate in order to make the functions of one of them available in the other. APIs are invisible to users and work in the background of software applications.  A common example of how an...