SMS marketing is known to produce the highest response and conversion rate out of all the mobile marketing channels. To achieve this, you must follow a few 'best practices' when writing your SMS marketing messages. An SMS marketing campaign is all about grabbing your customers attention and hooking them with...

Do you remember when texting at work was practically forbidden? Times change and so do people’s habits and the way they communicate. SMS for human resources is an invaluable tool for both internal and external communications. Its 98% open rate is unbeatable compared to emails or phone calls.  Texting can...

More and more institutions are turning to text messaging for colleges and universities to reach their students, and it’s no surprise why. With the summer semester right around the corner, universities are looking for a better way to reach their incoming students. Email used to be the gold standard for communicating...

Sending a picture, video, or even a GIF is one creative and dynamic way of making your SMS texts more fun and exciting. And when you choose to send MMS marketing messages rather than just texts, that makes your conversations more engaging. In this guide, you'll learn the basics on how to send MMS text...

SMS is a great tool for reaching customers instantly. We've compiled some jaw dropping stats comparing SMS vs. email and social media marketing and the findings will amaze you.We took a look at audience reach, channel engagement, and the frequency of coupon redemption rate when promoted through each channel. Take a look at the infographic...

When people think about text messaging for events and conferences they usually think of how to implement it to improve attendance’s experience. That’s valid, and we will cover that in this article. But at the same time, text messaging can also have a positive impact within the organization of those...

Do yourself a favor - take the time to read up about our SMS compliance and rules in order to avoid making a crucial mistake later on that will cost you a lot of time, reputation, and money. In order to help you easily understand compliance rules and common SMS regulations, we...

Communication is an integral part of an HR department’s daily activities. It ensures that employees are up to date on the latest policies, actively enrolled in your benefit programs, and leading a fulfilling work life that makes them want to stay with your company. For that matter, text messaging for human resources...

Bulk SMS marketing allows you to send text messages to a massive number of recipients at the same time. That per se is a benefit: to be able to reach out to your target audience en masse with relevant updates and the newest information about your brand’s products or services....

A text message survey is a type of text message campaign that allows you to ask multiple questions and gather useful information from your audience. Text surveys allow you to capture data through your subscribers’ text responses. You can also do that by sharing a link to the survey software...