Getting Started with SMS API: 5 Things to Keep in Mind

sms api

An SMS API allows you to add text messaging capabilities to your existing application, software, or website. That way, you don’t need to switch to a new platform or pay for additional features you don’t need. APIs are usually handled by developers in a company’s team, and are recommended to businesses that demand streamlined, consistent text communication with their customers; sometimes 24/7. 

With this basic idea in mind, let’s overview 5 traits that are fundamental at the moment of choosing an API. That way, you can make an informed decision and get the best out of your investment. If you’ve already decided to use this technology and have specific technical questions on Trumpia’s API, please call or text 1-888-707-3030. 

What Makes a Good SMS API? 

Here are the essential factors that matter the most at the moment of choosing your API:

1. Ease of Use 

As we mentioned before, APIs need to be handled by a developer. The friendlier the API is, the easier, faster, and more efficiently your developer will be able to implement it on your system. Trumpia’s API was built keeping this principle in mind, and offers a wide range of options to make things so much easier for developers:

  • Code Documentation, including the following languages:
  • Premium support via phone, email, or ticket. Average response time: less than 9 min.
  • Compliance consultation, including CTIA, TCPA, and CAN-SPAM.

If you don’t have a developer to integrate our API, Trumpia offers custom integration services. Download this free PDF to learn more about what our development team can do for you.

sms api

2. Reliability

Considering that SMS APIs work 24/7 unsupervised, its infrastructure needs to be extremely solid and reliable. It’s also important that you can fulfill what you intend to achieve by integrating text messaging to your system. In that case, your API needs to provide you with a set of features that matches those requirements.

Trumpia’s API is backed by multiple network connections, dual data centers, active servers, and mirrored storage; making it one of the most reliable APIs in the market. Our platform also covers practically every channel you can use for SMS marketing; including short codes, toll-free numbers, landline texting, MMS, and many more.

3. Pricing 

Affordability will greatly depend on how many SMS messages you plan on sending to your clients, and how often you intend to do that. Keep in mind that in general, the more text messages you plan on sending, the lower the cost-per-message should be. To learn more about Trumpia’s API pricing model, please contact us online.

4. Functionality

Being able to provide personalized experiences can make or break a business nowadays. Each different industry demands unique functionalities to be able to provide those experiences via SMS messaging. The ground zero of this type of functionality in SMS API is, for example, the ability to send and receive messages. 

Trumpia’s API provides that and much, much more:

  • Two-Factor authentication
  • Mass texting
  • Individual notifications
  • Reminders
  • MMS (Multimedia Messaging Service – which allows you to send and receive pictures and videos).
  • Collect contacts’ information through opt-in text keywords
  • Sign-up forms integration
  • Text surveys
  • Two-way texting – meaning customers can reply to your SMS messages and have text conversations.

To get a better appreciation of the importance of functionality, please read these case studies of real clients implementing Trumpia’s API.

5. Compliance with SMS Regulations

It’s extremely important for you that your API provider complies with the ruling SMS regulations in your region. Otherwise, you could expose yourself to legal issues. One of the basics in this area is that SMS messages for marketing purposes can only be sent to users who have voluntarily opted-in to receive those messages. They usually do that through the text keywords mentioned in the previous point.

So the more attention your provider receives in regards to SMS regulations, the better and safer for you. Trumpia has a zero-tolerance policy against spam. We offer all the necessary information and compliance consultation to make sure our clients’ SMS marketing campaigns are equally successful and safe for both senders and receivers. 
If you have any additional questions about SMS regulations, opt-in options and other related issues, please send an email to