Text messaging for marketing agencies brings multiple opportunities not only because of the nature of text messaging as a lead generation channel but also because of its originality. Only 25% of businesses around the USA use this effective tool. If you run a marketing agency, you have the chance to...

Automated workflows can take text marketing for car dealerships to the next level. In this article, we’ll explore three workflows that were specifically built to automate text messages for car dealers. These workflows are included as templates on Workbench, a sophisticated automated workflow builder powered by Trumpia.  You can access...

Text blasting is a type of mass texting. The main difference is that text blasts imply impersonal messages that are usually sent to all of your contacts lists. With mass texting, on the other hand, you send one single message to specific lists. Mass texting messages are more personalized and...

SMS (Texting) is a powerful business tool for your company,  because people are relying on their mobile phones more and more everyday. Here's the top 8 reasons why SMS is so powerful: 97% of Text Messages are opened with Email coming in at only 20% on average23 BILLION text messages are...

Text messaging for customer service is any kind of customer service communications sent via text messaging. With customer service SMS messaging, support teams can send updates, share important communication, resolve issues and queries, conduct surveys, promote reward programs, just to name a few common tasks. Texting is excellent to scale,...

Mass texting is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you’ll learn how to do mass...

SMS marketing conversion rate is probably the most important thing for you to keep in mind at the moment of investing in text messaging for promotional use. By knowing this, you can understand how much profit you’re making from SMS marketing; costs per purchase/customer, and how text messaging is contributing...

The internet loves dichotomies. ‘X vs. Y’ is one of the most typical search queries in practically every industry. In ours, SMS marketing vs. email marketing is among the top questions. And although we believe it’s valid to differentiate one from another, we also think that in this case it’s...

An automated text message workflow is a system that allows you to send text messages that are usually triggered by time or action. These messages are usually sent in different intervals of a sequence that you can preset. The main idea behind this is to avoid sending those messages manually;...

Text messaging for critical alerts was conceived as a way to help people during natural disasters. During the last few years, it’s proven to be a very effective way to send specific messages to help people during emergency situations. Rescue missions, police and fire departments and many other associations can...