Measuring SMS marketing ROI is critical. You can boil your campaign down to the numbers it generates to examine what and how well it is working. You can dig into the details of your plan and learn what needs to be tweaked or expanded to increase your success. The tips we're...

Every new year marks the beginning of exciting adventures to come for many travelers. Make your hotel the go-to travel destination for all their hospitality needs by harnessing the power of text messaging for hotels. Improve your room service, guest communication, and employee communication by utilizing the fastest and most immediate...

We could say that the history of text messaging starts in 1984, when Finnish engineer Matti Makkonen conceived the idea of sending text-based messages from one mobile phone to another rather than doing it between pagers. That same year, Friedhelm Hillebrand and Bernard Ghillebaert, two workers at the Franco-German cooperative...

Although some people still question the power of texting for marketing reasons, the truth is SMS marketing is one of the most efficient lead generation channels nowadays. Even SEO and marketing guru Neil Patel says that "SMS marketing doesn’t suck" and recognizes that it generates revenue. Why? Because numbers speak...

Effective April 1st, 2023, the texting industry’s sole aggregator for toll-free numbers is implementing new limits to messaging traffic for restricted and pending toll-free numbers. Currently pending numbers that have not yet been verified as of April 1st will be subject to these new traffic limits. Messaging that exceeds the...

An SMS short code is a combination of numbers (usually 5 to 6 - shorter than a regular phone number) that are especially used for SMS marketing campaigns. These codes are usually embedded into promotional material like TV ads, printed media, social media posts, billboards, and practically anywhere depending on...

The restaurant business has been forever changed; first by review platforms like Google Maps or Yelp, and then by text messaging! SMS marketing for restaurants is here to stay because of the multiple benefits it brings to those using it. Texting is the universal communication tool of choice for both...

A mass texting service is a type of software or platform that allows businesses to send promotional text messages to a massive number of subscribers at the same time. With mass texting, you can consistently broadcast a message to customers, employees, or prospects no matter how large those contact lists...

The Ultimate SMS Marketing Guide provides everything you need to know about using text messaging for marketing. PDF version available to download for FREE!

An SMS API allows you to add text messaging capabilities to your existing application, software, or website. That way, you don’t need to switch to a new platform or pay for additional features you don’t need. APIs are usually handled by developers in a company’s team, and are recommended to...