How to Close Deals Better Using Text Messaging for Sales
In business, the faster you respond to a hot lead the higher chance you will close it. Text messaging for sales is a great tool to achieve that. And that’s mainly because it provides a level of convenience like no other lead generation medium; for both users and businesses as well:
- 60% of users in America prefer to receive SMS messages over emails or phone calls.
- Text messages have a 98% open rate and are usually read within the first 3 minutes of receipt; meaning they’re especially hard to miss.
- You can keep the human touch because text messaging enables features like two-way texting.
- 9 out of 10 users actively enroll on SMS loyalty programs.
- Texting can easily complement other lead gen channels you’re using, and integrate with your current CRM system.
In this article, we’ll explore how text messaging for sales can actually help you close deals in a better, smoother way. The first thing for you to know is that having the proper texting software can make or break your SMS marketing efforts. For that reason, we invite you to watch this video presentation on how Trumpia’s intelligent software works:
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Closing Deals with Text Messaging for Sales
Schedule Calls and Meetings via Text Message
One of the most basic (and effective) ways to use text messaging for sales is scheduling meetings or phone calls using text appointment reminders. So for example, if you need to get a prospect on the phone or book a more in-depth conversation that requires an in-person meeting, texting can cover you.
You can see how text appointment reminders work in this short tutorial video:
Automate Text Messages in Any Stage of the Sales Funnel
SMS automation can help you save tons of time while keeping the quality and tone of your text messages. You can automate text messages in a very easy, intuitive way by using an automated workflow builder like Trumpia’s Workbench. Workbench actually comes with pre-built workflows that have drag-and-drop functionality:
Let’s overview one of these workflows:
Text Message Workflow for New Leads
This pre-set workflow sends an initial message using a yes/no functionality to ask users if they’re interested in a new product. If the answer is ‘No’, the workflow triggers a new message asking for a phone number to have a follow up call by a representative. This phone number can be stored on your database via SMS data capture.
The good thing about these pre-set workflows is that they’re fully customizable. Workbench allows you to add, remove or edit whatever you need on them.
Use SMS Integration on Your Site to Follow Up Leads Messages
If you’re already using a CRM, you can enhance its capabilities by pairing it with text messaging. That’s the main purpose of any SMS integration. So for example, if you want to know whenever a lead takes action on your website, you can set triggers to get a text notification about them.
This is especially useful for you to know which representative leads booked a time with, what services they’re looking for, and other information that can definitely help you refine your follow ups; and thus, your sales.
Trumpia’s texting software can be integrated with many major platforms like Zapier, Salesforce, Hubspot, along with more than 2,000 popular applications like Shopify, Patreon, and many more. We also offer custom integrations. So if you don’t have a developer on your team nor have the time to figure out how to integrate Trumpia to your platform, our expert custom development team can help!
Ready to use Trumpia? Start a 14-Day trial for free and get all the benefits mentioned in this article, and much more. Our texting software offers the easiest platform to start with, and the most complete set of tools and capabilities to put together complex, personalized workflows. No coding experience required!