SMS Marketing

5 Benefits of Bulk SMS Marketing

benefits of bulk SMS marketing

Bulk SMS marketing allows you to send text messages to a massive number of recipients at the same time. That per se is a benefit: to be able to reach out to your target audience en masse with relevant updates and the newest information about your brand’s products or services. Bulk SMS marketing is also extremely efficient and reliable because, unlike emails for example, text messages almost guarantee that they will be seen.

Still, there are other more specific benefits of bulk SMS marketing that are worth exploring; and that’s what we intend to do in this article. Trumpia has been serving all sorts of businesses since 2006 with the most robust texting software in the SMS marketing industry. And we’re here to share that knowledge with you.

What are The Benefits of Bulk SMS Marketing? 

1) High Readability

Regardless of age or gender, people nowadays tend to read the text messages they receive immediately. In fact, text messaging has a 98% open rate; much higher than emails (22%). Such high readability gives you peace of mind that your message will be opened and read. That’s practically half of the work! Making it attractive enough for people to convert is the other half. 

2) Ease of Use

If you use a texting software like Trumpia, bulk SMS marketing is easy and intuitive. Our platform requires no coding knowledge. You just craft your message, choose the recipients’ lists, and click ‘send’. It’s very easy for you and your team to adopt this type of technology. 

You can also incorporate it into your existing system. All you need to do is to export your contacts from the tool you’re already using into a CSV file, and upload it to our platform to generate new contacts lists. Learn more on how to do that at our Help Center. In order to import those contacts, you need to comply with existing SMS regulations

At Trumpia, we take extra care of that in order to provide a good experience for your subscribers and piece of mind for you.

3) Personalization

Once you create your different contacts lists, you can customize your bulk messages to fit each one of those lists’ needs. So for example, you can appeal to all customers on each stage of the sales funnel with tailored messages that lead them to the next step. 

Trumpia takes this to the next level by allowing you to add first and last name, and even date and time (which is especially useful to send reminders and other time-sensitive messages). Watch these tutorials to see how personalization works on our texting software:

4) Fast Delivery

Your bulk SMS marketing messages are delivered almost instantly. Meaning that your subscribers receive them right away. This is especially important when you need to share time-sensitive information or updates. At the same time, keep in mind that in the USA 90% of text messages are read within 3 minutes. 

5) High Conversions

Bulk SMS messaging has a strong conversion rate for the following reasons:

  • High readability
  • People have to opt-in in order to receive the messages; meaning they are already somehow interested.
  • Unlike emails, text messages have no filters, ‘spam folder’ or any other barrier. In any case, people opt-out if they decide not to receive them anymore.
  • You can incorporate MMS messaging to make your SMS messages more attractive.
  • You can also incorporate coupons or any other incentive for people to finish their transactions.

Are You Ready to Incorporate Bulk SMS Marketing?

Now that you’ve learned some of the benefits of bulk SMS marketing, it’s time to choose the right texting software to do it. Try Trumpia for free by starting a 14-day trial and see the multiple possibilities that bulk SMS marketing can offer to your company. No credit card required!