A Beginner’s Guide to SMS Compliance
Do yourself a favor – take the time to read up about our SMS compliance and rules in order to avoid making a crucial mistake later on that will cost you a lot of time, reputation, and money. In order to help you easily understand compliance rules and common SMS regulations, we have compiled a simple list of guidelines and practices you should follow in order to avoid getting in trouble.
Here are some of the best practices and things you should look out for when you are trying to build a good and reliable SMS texting practice.
You need to get clear and written permission from the person receiving your messages before they can start getting them. This is one of the most important steps. Subscribers need to know what they are getting messages for each time. Consent can be given by:
- Texting a keyword.
- Filling out an online signup page
- Filling out a form physically.
All three of these need to have required terms clearly written out.
Provide a clear call to action
Your messages need to contain a clear purpose as to why you are sending messages in the first place. They also need to know if you are sending messages frequently, or if it is a one-time thing. Finally, they should know what company they are receiving messages from.
Subscriber Confirmation Message.
You also need to send a message to your subscriber the moment they opt-in to start receiving your messages. It MUST include opt-out information so that they can start receiving your messages whenever they want at any point.
Avoid Sending Illegal Messages.
These messages include messages that are hateful in nature, contain content related to gambling, alcohol, or any other illegal substances. These messages are highly prohibited from businesses.
All of these steps are crucial in order to foster a good reputation with your customers and contacts. Luckily, Trumpia handles a lot of compliance issues for you by pre-creating all of the terms and confirmation messages.
For a more comprehensive understanding of SMS compliance, please read our Ultimate SMS Marketing Guide. You can also download the PDF version for free here: