SMS Marketing

How to Send a Text Message Survey

Text Message Survey

A text message survey is a type of text message campaign that allows you to ask multiple questions and gather useful information from your audience. Text surveys allow you to capture data through your subscribers’ text responses. You can also do that by sharing a link to the survey software of your choice via text. 

Text message surveys are usually more extensive than polls, and are commonly used for improving customers’ experience; to measure the adoption of a product or service, or to obtain feedback within a business or any other organization (staff and employees surveys). 

With Trumpia texting software, setting up and sending a text message survey is as easy as a four-step process. Our platform is hands down one of the most intuitive, easy-to-use in the industry. Neither you nor anyone in your team need to have coding skills to ace it in a very short time. Here’s how you send a text message survey on Trumpia:

Setup and Send a Text Message Survey

Step 1: Determine Your Survey’s Trigger

The first step is to decide the type of survey you want to send to your subscribers. Here are some of the most common formats:

  • Text back a keyword: a very simple option, in which people reply with a text keyword like “1,” “YES,” or “MONDAY”. These keywords can be recorded and filtered to analyze the results.
  • Net Promoter Score (NPS): this survey offers a scale from 1 to 10 for subscribers to rank a product or service. Their numerical responses are then grouped as promoters, passives, and detractors.
  • Link to a review website or survey platform: you can lead people to share their reviews on Google reviews, Yelp or similar websites or to survey platforms like Google forms and SurveyMonkey. Trumpia’s Compliant Link Shortener tool is especially useful for that.
  • Multiple choice: you ask a specific question and offer a set of possible answers, which can be text keywords pre-set by you.
  • Text to vote: very similar to multiple choice, a text-to-vote survey can be particularly useful when you need to measure your audience decision-making.

Step 2: Set Some Parameters

Once you determine how your text message survey is going to look like, the next step is to set some information about it. Example: how often a person is allowed to take your survey.

Step 3: Create Your Questions

With Trumpia, you can ask 3 types of questions by default: yes/no, multiple choice, or open ended; in which contacts are allowed to answer in any way. You can also set up your survey in any of the formats specified on Step 1. Here are some examples to inspire you:

Text Message Survey
Text Message Survey with link to review site/survey platform
Text Message Survey
Text Message Survey with Yes/No options
Open ended Text Message Survey

Step 4: Determine the Flow

Lastly, you need to decide what happens at certain junctions during the survey. How much time are you allowing for people to send their answers? What messages can you trigger depending on those answers? What should you do if they don’t ever reply? Should you send a reminder? 

All these parameters can be easily set by you or anyone in your team if you use Workbench, Trumpia’s automated text message workflow builder.  You can even send different messages depending on what each contact responded to. This is especially great for multiple choice surveys: people who answered the first choice can receive a different message from those who answered with the second or any other choices.

Build a Winner Team Using Trumpia Texting Software

If you’re ready to incorporate text message surveys into your strategy or if you already use them but want to leverage them to the next level, Trumpia is here to help you. Start your free 14-day trial and get the multiple benefits from one of the most powerful platforms in the SMS marketing industry. No credit card required.