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Maybe you don’t know it, but text marketing for restaurants is widely used, even by big brands like McDonald's. Do you want to know how they used SMS marketing in their last campaign? Would you like to understand how and why they did it? Read on to learn how! McDonald’s...

If you work in events, you know the importance of RSVP (“Repondez s’il vous plait” or “Reply if you please”). It’s a great way for you to know beforehand how many people are attending the event; calculate costs, staff to hire, and so much more. In this article, we’ll explore...

When setting up an automated messaging service, one of the first decisions you'll need to make is which text keywords to use. These keywords act as a bridge between you and your customers. They are the words or phrases people send by text to trigger an automated response or join...

Creating a strategic marketing plan is crucial for any business. Whether it is a seasonal campaign or your entire annual plan, marketing is crucial to business success. Creating a plan in line with your business goals is essential to finding the most effective ways to use your resources. One of...

Text message lead generation allows businesses to capture mobile numbers and names using texting. It’s a process that consists in attracting consumers, nurturing them to grow their engagement with your brand and eventually become clients. Text lead generation can encompass other strategies; like social media or email marketing. So for...

Bullying is one of the most serious challenges schools face nowadays. Just because there’s more awareness and less tolerance about it, it’s far from stopping. Text messaging for schools can be a very valuable tool to promote activities to reduce this problem, and even help victims receive help before it...

When we talk about B2B SMS marketing, we specifically refer to those companies that follow the business-to-business model and use text messaging in their overall marketing strategy. SMS marketing has a special positive impact on B2Bs because of texting’s unique capabilities at the moment of establishing and sustaining relationships in...

Text messaging for nonprofits is a great tool for organizers and fundraisers to cut through the noise and stay in touch with supporters in a compelling, effective way. With text messaging, you can keep donors and volunteers updated on your organization’s activities. It’s also a very good channel to engage...

Do yourself a favor - take the time to read up about our SMS compliance and rules in order to avoid making a crucial mistake later on that will cost you a lot of time, reputation, and money. In order to help you easily understand compliance rules and common SMS regulations, we...

A text message survey is a type of text message campaign that allows you to ask multiple questions and gather useful information from your audience. Text surveys allow you to capture data through your subscribers’ text responses. You can also do that by sharing a link to the survey software...