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sms short code
SMS Marketing

SMS Short Code: Definition and How it Helps Your Strategy

An SMS short code is a combination of numbers (usually 5 to 6 - shorter than a regular phone number) that are especially used for SMS marketing campaigns. These codes are usually embedded into promotional material like TV ads, printed media, social media posts, billboards, and practically anywhere depending on...
how do companies send mass text messages
SMS Marketing

How Do Companies Send Mass Text Messages? (2023 Update)

A mass texting service is a type of software or platform that allows businesses to send promotional text messages to a massive number of subscribers at the same time. With mass texting, you can consistently broadcast a message to customers, employees, or prospects no matter how large those contact lists...
sms api

Getting Started with SMS API: 5 Things to Keep in Mind

An SMS API allows you to add text messaging capabilities to your existing application, software, or website. That way, you don’t need to switch to a new platform or pay for additional features you don’t need. APIs are usually handled by developers in a company’s team, and are recommended to...
text messaging for marketing agencies
SMS Marketing

How Effective is Text Messaging For Marketing Agencies?

Text messaging for marketing agencies brings multiple opportunities not only because of the nature of text messaging as a lead generation channel but also because of its originality. Only 25% of businesses around the USA use this effective tool. If you run a marketing agency, you have the chance to...
sms marketing guide

The Beginner’s Guide to SMS Marketing [Infographic]

SMS (Texting) is a powerful business tool for your company,  because people are relying on their mobile phones more and more everyday. Here's the top 8 reasons why SMS is so powerful: 97% of Text Messages are opened with Email coming in at only 20% on average23 BILLION text messages are...
text messaging for critical alerts
SMS Marketing

How Text Messaging for Critical Alerts Can Help During Floods

Text messaging for critical alerts was conceived as a way to help people during natural disasters. During the last few years, it’s proven to be a very effective way to send specific messages to help people during emergency situations. Rescue missions, police and fire departments and many other associations can...
sms api

What is an SMS API? (and What Do You Need it For)

An API (acronym for Application Programming Interface) is a mechanism that allows two computer programs to communicate in order to make the functions of one of them available in the other. APIs are invisible to users and work in the background of software applications.  A common example of how an...
sms marketing opt in
SMS Marketing

How to Improve Your SMS Marketing Opt In Rates

One of the main attributes of SMS marketing is that people need to opt-in your lists in order to receive your text messages. This type of marketing is strictly permission-based. And as much as that makes it a powerful tool, it can also be a two-edged sword: no opt-ins, no...
why sms marketing is so effective
SMS Marketing

5 Reasons Why SMS Marketing is So Effective

In this article, we’ll give concrete answers on why sms marketing is so effective for businesses nowadays. Among the many marketing tools available out there, texting stands out for a number of reasons worth mentioning and analyzing.  This doesn’t necessarily mean that SMS marketing is the one and only way...
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