
Creating a strategic marketing plan is crucial for any business. Whether it is a seasonal campaign or your entire annual plan, marketing is crucial to business success. Creating a plan in line with your business goals is essential to finding the most effective ways to use your resources. One of the most effective marketing strategies is text messaging. Curating your text messaging marketing strategy is essential as it offers the highest return on investment. Below, you will find helpful information on why you need to start using text keywords in your text message marketing plan.
Why You Need To Start Using Text Keywords
Using SMS keywords is extremely powerful for businesses that use text message marketing. SMS keywords are essential in helping you connect with your customers. They include specific words or phrases that are often referred to as “short codes.” Short codes are sent to customers. When a customer responds to a short code, they get an automatic response. This creates an immediate exchange that can improve your marketing campaign. Consider the following reasons why you should start using text keywords with your customers.
Straightforward and Easy
SMS keywords are easy to use. A great example of an SMS keyword is “SAVE10.” Sending this to your customers is easy. Include a prompt and the keyword in the message. Let them know that if they respond with “SAVE10,” they will get 10% off their next purchase. This is extremely simple and easy to use with automated texting software. Consider incorporating keywords into your marketing plan.
Improved Customer Engagement
Customer engagement is the key to success when messaging customers. Two key performance indicators include the open rate and click-through rates. Open rates involve how many recipients opened the message. Click-through rates involve how many people click on the link based on the message’s call to action. Unlike traditional marketing messages, text messages offer a great return on investment. Their effectiveness and efficiency make them a top choice for businesses.
Improved Communication
SMS keywords create an instant dialogue between you and the recipient. SMS keywords foster communication and encourage recipients to respond to the call to action. This is beneficial for businesses as it increases brand recognition, credibility, and loyalty. Use unlimited text keywords during your business marketing for optimal benefits.
How To Effectively Use Keywords
Using messaging as a marketing tool is efficient and cost-effective. Utilizing keywords is key as it offers several benefits. Consider the following tips as you implement keywords into your marketing strategy.
Use Simple Keywords
Simple keywords are necessary to ensure your recipient can do less work. Simple and easy-to-type words are key. Focus on keywords that are 5-6 letters total. Consider words like “JOIN,” “SAVE,” or something more specific to your field. A luxury jewelry company may consider using something like “SHINE” for exclusive updates. However, a real estate agent may ask recipients to use “HOUSE” for new listings.
Call To Action
You have to have a clear call to action. Let your recipient know exactly what they need to do. This should be simple and include the word they need to respond with. While this may seem easy, many businesses fail to clearly articulate what they want recipients to do. Avoid this mistake for the best results.
Incentivize Recipients
Your recipient must open and respond. Once you have the call to action prepared, be sure to incentivize your customers. Completing the call to action requires that you add some value. This may include discounts, exclusive offers, and other benefits. Avoid becoming the business that spam texts your customers. This can get you blocked quickly and impact your business’s bottom line.
Automated Texting Software
Improve your business marketing by working with trusted experts in the field. The team at Trumpia offers automated texting software services to improve your business. Contact their team today for more information!