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Automation

7 Ways Automated Messages Will Boost Your Sales

Automated SMS messages have the potential to increase your customer base and overall revenue by reaching customers through an avenue that they’re almost guaranteed to interact with over their day – their phone. Check out these key 7 ways automated messages will boost your sales. Studies have shown that this...
The illustration shows a business man sending mail as paper airplanes to show the differences between SMS API and SMS gateway.
SMS Marketing

What Are the Differences Between SMS API and SMS Gateway?

The field of marketing has advanced dramatically over the last few years, and these advancements have made tasks much smoother and more accessible for businesses. SMS text campaigns are one of the most effective ways to connect with consumers. With an open rate of 98%, SMS text campaigns are one...
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Text Messaging

Tips for Personalizing Your Automated Messages

SMS messaging is a highly effective marketing tool. Using the tool effectively can yield several benefits for your business. One of the best ways to ensure your SMS marketing campaign is successful is to personalize your automated messages. This can greatly improve your open and response rates. Customer engagement is...
concept of how sms marketing can optimize your business budget
SMS Marketing

How SMS Marketing Can Optimize Your Business Budget

SMS marketing is a goldmine for businesses as it is cost-effective and efficient. You can easily reach customers and customize your messages for your marketing campaign. The tool offers high return rates, which is excellent for businesses looking to increase their reach, solidify their brand identity, and retain current customers....
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SMS Marketing

How Can I Measure SMS Campaign Success?

Marketing campaigns can look different for each business. However, there are evidence-based marketing methods that prove highly successful. SMS campaigns are one of the most effective marketing campaign methods. They offer a higher return on investment as compared to other types of campaigns. Creating an effective strategy includes assessing your...
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SMS Marketing

How to Build an SMS Marketing Budget

Marketing is changing at a fast rate due to the economic changes surrounding consumerism. Consumers are more expensive to acquire than they were even one decade ago. This is due to a variety of factors, including rising costs, a looming recession, and other socioeconomic factors. This requires businesses to use their marketing budgets strategically....
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SMS Marketing

6 SMS Marketing Mistakes to Avoid

SMS marketing campaigns are a highly effective way to communicate with current and potential customers. It is a powerful engagement tool that is both direct and immediate. Due to how common mobile device usage is, text messages are one of the fastest and easiest ways to get in touch with...
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SMS Marketing

6 SMS Marketing Myths Debunked

The world of marketing is fast-paced and requires businesses to effectively plan campaigns. A key tool includes SMS, as it is effective and efficient when it comes to communicating with consumers. In fact, many businesses often rely on SMS marketing to boost brand awareness, improve their contact list, and add...
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SMS Marketing

The Future Outlook for SMS Marketing

For better or worse, mobile devices dominate the vast majority of people’s lives. This is especially true in the United States, where things move at a very fast pace. Because of this, the marketing landscape has changed dramatically. Gone are the days when businesses take out ads in the local...
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