There are countless marketing strategies in the world. Whether you are walking down the aisle of a store or browsing online retailers on the internet, you will likely come across numerous marketing techniques. For those who own a business, recognizing the effectiveness of marketing is a useful tool. By understanding...

An SMS drip campaign derives its name from the drip-irrigation farming model. In this model, small amounts of water are consistently supplied to crops over a certain period. Similar to this is drip marketing, a process of communicating with customers over a prolonged period. During this period, content will include...

Getting someone to give you their phone number is not the same as getting an email address. Inboxes feel crowded. A phone number feels personal. That doesn’t mean your customers won’t opt in to SMS marketing. But the exchange has to create meaning immediately. People need to know exactly what...

Text messages must abide by the Telephone Consumer Protection Act (TCPA). TCPA text messages are subject to the TCPA and generally require prior express written consent before businesses send marketing SMS messages to clients, customers, or members of your business or company. TCPA applies to text messages and was initially...

AI is quickly changing SMS marketing in a variety of ways. Marketing is ever-changing, and with the incorporation of AI as a useful tool, it is being reshaped. AI is useful and can be an asset to your company because it can optimize campaign performance, personalize messages, and predict customer...

Customer communication is all about timing, clarity, and relevance. The objective is to reach people when they are paying attention and willing to answer questions, and to create interactions that feel productive rather than intrusive. This is one area of SMS marketing implementation that can be highly beneficial. Texting is...

Can Automated SMS Handle Customer FAQs?  Customer communication is no longer limited to phone calls, emails, or website forms. If you aren’t using SMS marketing for your business, you are behind in the game. SMS messaging is a practical way to quickly reach customers, especially when asking simple, repetitive, or...

SMS marketing is a way to provide mass communication via texting. These messages can be used for marketing and non-marketing purposes. However, SMS marketing is commonly used to send promotional messages to customers and clients about special offers, event invitations, and services and products. Not only do businesses utilize SMS...

If you offer customer support, you’ve probably noticed the shift towards two-way messaging customer support over calling. SMS marketing has expanded, and more customers are starting with chat, text, or direct message rather than making a phone call. That isn’t to say calling is outdated; it just has its time....

Buyers may spend hours shopping online, only to abandon their cart at the last second. Cart abandonment can be frustrating as you watch consumers prepare to purchase products, only to abandon their carts. However, abandoned carts are an excellent opportunity to use automated text messaging with customers.    Automated Text Messaging...