
Text message lead generation allows businesses to capture mobile numbers and names using texting. It’s a process that consists in attracting consumers, nurturing them to grow their engagement with your brand and eventually become clients. Text lead generation can encompass other strategies; like social media or email marketing. So for example, if a customer doesn’t reply to an email, a text message can be automated to send an SMS reminder.
In order to do this kind of complex tasks, it’s important to have the right SMS marketing software first. Trumpia offers the most complete platform for text marketing, and includes top-of-the-notch capabilities like text message automation and AI text message generator. This, along with our drag-and-drop UI makes Trumpia the best choice to get into text message lead generation; from beginner to expert.
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The Main Aspects of Text Message Lead Generation
There are five main elements that make a successful text message lead generation strategy; best practices to follow that can give you long lasting, fruitful results. These five pillars are crucial to grow your text subscribers’ lists; build custom relationships with them, and send text messages that not only delight them but also comply with existing SMS regulations.
1. Lead Users to Opt-in Before Sending SMS Marketing Messages
If you’re familiar with email marketing, this is something very similar to your email contact lists. You need to ask people to opt in before you send promotional text messages to them. They can do that by sending a message to specific text keywords. Another popular alternative is to use web forms to enter their information.
An SMS marketing software like Trumpia includes all these features, and makes it very easy to set up these opti-in options. Our system can help you manage opt-ins across channels, from your web forms to keywords and contact importing. You can then capture useful information from these new subscribers, and track their interests and actions.
2. Easy Opt Out
Having an easy way to opt-out is as important as providing an equally easy way to opt-in. It’s important that you always include easy to follow opt-out ways at the end of your marketing text messages. Once people opt out, make sure they’re removed from your lists to avoid any unwanted conflicts.
An SMS marketing software like Trumpia can recognize when people opt out from your lists and automatically remove those subscribers from your lists.
3. Grow Your Subscribers List
It’s important to let your audiences know about your texting options in order to encourage them to opt in. Traditional marketing channels can help you build your SMS subscribers lists by featuring easy to read and remember opt-in instructions. These channels are commonly your social media pages, your website, marketing emails, and even a billboard if that applies to your business.
Extra tip: it’s recommended that you plan ahead how often you want to send your text messages once people opt-in, and the kind of content you need to share.
4. Personalize Your Strategy
Consumers nowaday expect marketing text messages to be tailored to their needs. You can achieve that and increase your reply rates by segmenting your lists. Through those lists, you can send highly targeted messages. With Trumpia, you can do that with our Smart Targeting feature.
5. Conversational Messaging
It’s important that subscribers have the possibility to reply to your text, so they can ask questions or even provide useful feedback. In those cases, it’s important to keep a real-people conversation level. Make sure that each reply is valuable and makes sense; so it invites subscribers to reply and start a conversation with your brand.
Another way to achieve this is through two-way-texting. This feature enables you to have SMS conversations with your subscribers. If you use Trumpia, you can also send and receive pictures and videos with your subscribers; have threads conversations that can be handled by multiple reps, and use prebuilt message templates for commonly asked questions.
The Best SMS Marketing Software for Lead Generation
Trumpia is a pioneer in the SMS marketing and automated texting software industry. We’re proud to offer the most complete platform for text marketing. Our software has been used by businesses from practically any industry. It requires no coding knowledge and is so intuitive and easy to use that you won’t need to hire a coder or go through a long training to master it.
If you want to know more about Trumpia, call or text 1-888-707-3030.