SMS API: Which Industries Use it The Most?
An SMS API can be used in multiple industries. However, there are some in particular that tend to use this technology more frequently. That frequency is closely related to each industry’s specific needs; which we’ll explore in this article.
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Are you unfamiliar or need more information about SMS APIs? Check out our articles:
What is an SMS API? (and What Do You Need it For)
Getting Started with SMS API: 5 Things to Keep in Mind
Industries that Frequently use SMS API
E-commerce and Retail
In these industries, an SMS API is commonly used to send order notifications, shipping updates, delivery confirmations, and promotional campaigns. Those tasks apply to both e-commerce and retailers. SMS API for retail are also used to deliver loyalty program notifications and notify about personalized offers.
As for the functionalities that apply only to e-commerce, SMS API is particularly useful, for example, to automate abandoned cart reminders. It’s very often that shoppers add items to their carts but for some reason don’t check out. These reminders can be set to send after a certain time, and even include time-limited incentives to lead users to finish the transaction.
SMS API for financial services can help banks, credit unions, and similar entities to send notifications about transaction alerts, fraud prevention notifications, balance updates, and account verification processes. Their main objective is to ensure secure and timely communication and make sure transactions run smoothly.
Another important SMS API functionality for this type of industry is two-factor authentication. This is particularly useful to prevent fraud. So for example, in order to confirm an account holder’s identity, a bank can automatically send a one-time passcode that’s either emailed or texted to the user.
Hospitals, clinics, medical offices and similars use SMS API mostly to send appointment reminders, medication reminders, test result notifications, and doctor-patient communication. SMS API for medical offices has a main objective: to improve healthcare management.
One of the main features to achieve that is two-way texting; which is available using Trumpia’s API. With two-way texting, patients not only receive the reminders and useful information that we mentioned before, but also have a chance to clarify doubts, questions, or concerns right away via text messaging.
Airlines, hotels, and travel agencies use SMS APIs to send booking confirmations, flight status updates, hotel reservation details, and travel alerts. By enabling real-time communications, APIs can also address customers’ concerns by enabling two-way texting, and even generate upsell opportunities for things like spa packages or room service.
Logistics and Delivery
Logistics and delivery companies benefit from SMS APIs as they enable them to provide shipment tracking updates, delivery notifications, and delivery confirmation options to customers. This capability is closely related to retail and e-commerce, as it helps keep buyers informed about their packages and orders’ status. Mega platforms like Amazon or Ebay are great examples of how SMS APIs run hand in hand with both industries.
Food delivery services like Grubhub or ride-hailing companies like Uber or Lyft rely very much on SMS APIs. The main examples on how these companies use SMS API are:
- Order confirmations.
- Driver or technician details.
- Provide real-time updates.
- Customer feedback requests.
Schools and Higher Education
Educational institutions of all levels use SMS APIs to send important announcements, exam schedules, attendance notifications, and parent-teacher communication. Improving communication between schools, parents, students, and even staff is the main benefit schools and universities obtain from this type of technology.
An SMS API for Government agencies can usually help in delivering emergency alerts, public service notifications, election updates, and citizen communication. Since the goal is to disseminate critical information to massive numbers of subscribers, an SMS API is necessary to programmatically send and receive those messages and make sure they’re sent to the right people.