archivesms marketing regulations

SMS marketing has gained popularity as it is an effective tool to connect with consumers. Businesses utilize SMS as it is a direct form of communication that is short and to the point. It offers several additional benefits that make it a wise investment. The returns can be profound, especially...

In this article, we’ll provide an update on a common question in SMS Marketing: how does an SMS API work? We’ll go straight to the answers and avoid any introductions on what an SMS API is or any other introductory information. If you want to learn the basics on SMS...

Texting software has done amazing things for marketers who want to connect with active audiences. Rather than being “just another email” in an in-box full of other special offers that are easy to ignore, a text provides some excitement. A personal text or even SMS bulk texting can arrive anytime,...

This basic SMS marketing glossary primarily intends to help those who are planning on using SMS marketing understand some essential terminologies and get the best out of their investment. And even if you’ve already been using text marketing for a while, you’ll find this article especially useful; get a chance...

Do yourself a favor - take the time to read up about our SMS compliance and rules in order to avoid making a crucial mistake later on that will cost you a lot of time, reputation, and money. In order to help you easily understand compliance rules and common SMS regulations, we...

Effective April 1st, 2023, the texting industry’s sole aggregator for toll-free numbers is implementing new limits to messaging traffic for restricted and pending toll-free numbers. Currently pending numbers that have not yet been verified as of April 1st will be subject to these new traffic limits. Messaging that exceeds the...

If you’re the owner or work at a medical office, text message appointment reminders are probably an invaluable tool for your practice. If you’re wondering if these text reminders comply with the Portability and Accountability Act (HIPAA), the answer is yes. However, there are certain steps you need to take...

Mass texting is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you’ll learn how to do mass...

If you use (or plan on using) text marketing for car dealerships, you need to be careful not only to avoid opt-outs but also potential fines. In this article, we’ll share with you some ways to use marketing SMS messages in a way that complies with the current regulations and...