SMS Marketing

Navigating Compliance Challenges: A Guide to SMS Marketing Regulations

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SMS marketing has gained popularity as it is an effective tool to connect with consumers. Businesses utilize SMS as it is a direct form of communication that is short and to the point. It offers several additional benefits that make it a wise investment. The returns can be profound, especially if you know your audience. Any challenges that come with SMS marketing are fairly easy to address. In fact, there are several compliance regulations that must be followed. Below, you will find helpful information on navigating compliance challenges: a guide to SMS marketing regulations.

Trumpia’s Guide to SMS Marketing Regulations

SMS marketing campaigns offer a major return on investment for businesses. It’s a direct way to communicate with your audience, share helpful information, and motivate them to act. As with any marketing campaign, there are some challenges. Complying with the required regulations can ensure your campaign is seamless.

What Are Compliance Regulations Regarding SMS Marketing?

SMS marketing is subject to certain compliance regulations in the United States. This is to protect consumers from unwanted communications. The regulations are governed by the Telephone Consumer Protection Act (TCPA). There are strict rules regarding marketing campaigns that utilize SMS. Below are some of the major regulations to keep in mind as you navigate SMS marketing in your business.

Compliance Regulations To Consider

There are several regulations to consider when launching an SMS marketing campaign. Consider the following to ensure your business is in full compliance.

Opt-Out Feature: 

SMS marketing messages are required to have an opt-out feature. This needs to be an easy and effective way to stop the SMS messages. Automated texting software can make this much easier. Many campaigns include an option for recipients to respond with “stop,” which is generally considered a simple and easy way to ensure regulatory compliance. 

Explicit Consent: 

The TCPA requires explicit consent from individuals before an SMS can be sent. This can be difficult, but full compliance is necessary in order to protect consumers and ensure full compliance. The requirement states that the consent must be clear, informed, and freely given. Asking your customers or target audience to opt-in to SMS messages can be integrated into your business practices. This may look different depending on your industry, but be sure to create a plan of action around consent if SMS marketing is going to be a major part of your marketing campaigns.

Clean and Accurate: 

The content you send is also regulated, as it must be accurate. Misleading messages are prohibited and can cause serious issues. Deceptive marketing practices have impacted millions, so your SMS must be clear and comply with the relevant regulations. Be sure that your SMS marketing campaign messages are not false or misleading. Additionally, clearly identify who you are and where you are from in the message. Carefully plan your message content, as SMS messages have a 160-character maximum.

Message Timing: 

The TCPA governs when you can send SMS messaging for marketing. Marketing messages are often prohibited from being sent after 9 p.m. or before 8 a.m. This ensures that consumers are not bothered during regular sleeping hours. It’s necessary to understand the time zone of each of your recipients so you are in full compliance.

Professional Support for SMS Marketing Campaigns

To ensure full compliance with your marketing campaign, consult with the professionals at Trumpia. They are the very best when it comes to automated texting software. The team at Trumpia can ensure your SMS campaign is seamless, effective, and in full compliance with local and national SMS regulations. Contact their team today for more information!