Mass texting is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you’ll learn how to do mass texting in a way that’s not only effective but also compliant with current regulations.
Even though theory is always valuable, practice is equally useful. That’s why we invite you to start a 14 day Free Trial and try Trumpia’s texting software yourself. Once you start your trial, login Trumpia, import a list of contacts, compose a message, and schedule it to be sent.
Here are some useful video tutorials you can follow:
If you haven’t used text messaging for marketing before, you’ll notice the extremely high open rate SMS marketing has to offer (98% compared to other channels).
Covering the Basics of How to Do Mass Texting
Can I Send Mass Texts to Anyone? Is Mass Texting Legal?
A quick answer would be yes, you can. But there are a few conditions you need to consider. There are certain SMS marketing regulations that you need to follow and be aware of. You can send text messages to anyone as long as that person has opted-in your text marketing lists. That means those users provided prior express consent to you to send SMS messages with marketing and promotional purposes.
You can learn more about how to get that consent and even improve your SMS marketing opt-ins here.
Now that you’re ready to start doing mass texting in a rightful, clean way, you’re ready for the next step.
Contact List Segmentation
Creating customer profiles through customer segmentation is a great way to make sure you’re sending messages that convert better. A good segmentation can bring multiple benefits to your mass texting campaign:
- Decrease bounces and opt-outs.
- Increase customer loyalty.
- Identify new opportunities.
- Improve customer service.
- Refine your future texting campaigns.
You can segment your customers lists by setting different goals to each mass texting campaign. Then, you need to filter your customers into different lists determined by those goals. Once the messages are sent, analyze the results to determine your SMS marketing campaign ROI.
Some of the most common segmentation models are:
- By demographics (age, gender)
- By region (state, city, county)
- Psychographics (interests, values, personality traits)
- Technographic data (do they use mobile or desktop? Do they use apps?)
- By behavior (frequency in specific actions, product use)
Most of the texting software programs and apps in the SMS marketing industry only capture very basic information. With Trumpia’s SMS Data Capture, you can obtain more in-depth information from your subscribers and use not only the segmentation models listed above but even create your own ones.
Mass Texting Messages Format
Regardless of what segment you aim to, it’s definitely a good practice to take care of the writing in your text messages. Not only grammar but more importantly, taking care of those things that don’t make your message look like it was written by a bot:
- Conversational language: short, light-hearted, conversational text messages are definitely engaging. If your audience/service allows a more informal tone, using emojis is also a good practice.
- Avoid abbreviations, lingo, or using text keywords or any other wording that is difficult to remember or even understand. Not everybody will understand you, and if they don’t they’ll very likely opt-out of your list.
- Use images like photos, pictures; even videos with Multimedia Messaging Service (MMS). Trumpia’s MMS messaging software also includes voice broadcasting!
A Dedicated Mass Texting Software Vs. Texting Apps
If you’re interested in mass texting it’s very likely you’ve found many text messaging apps on the internet. And even though they’re tempting, they’re not as useful and effective as a dedicated texting software. Apps are especially limited for mass texting because they allow a certain number of contacts to send messages to. With Trumpia, you can send all the text messages included in your plan to as many contacts as you need to.
Another big limitation of using apps is that whenever someone replies to a mass texting message, everyone else receives that reply. Mass texting is not the same as group texting, and your subscribers appreciate privacy. A texting software like Trumpia allows you to have 1 to 1 conversations through two-way-texting.
Lastly, apps do not always make it easy for users to opt-out. They feature settings that make it difficult for people to leave; people who eventually surrender, mute the conversation and end up hating your company because of the poor experience they had. If you use a dedicated software for mass texting, adding opt out keywords like STOP or CANCEL is more than enough for people to leave. Doing this is also required by the regulations we mentioned before.
Do you have any questions about how to use Trumpia for mass texting? Call or Text 1-888-707-3030 today!
