SMS Marketing

5 Reasons Why SMS Marketing is So Effective

why sms marketing is so effective

In this article, we’ll give concrete answers on why sms marketing is so effective for businesses nowadays. Among the many marketing tools available out there, texting stands out for a number of reasons worth mentioning and analyzing. 

This doesn’t necessarily mean that SMS marketing is the one and only way to succeed in promoting your brand. On the contrary, text messages are actually a great addition to your overall strategy because they work really well with other marketing channels.

Before jumping to the reasons why this practice is so effective, you can find a comprehensive definition of SMS marketing and what are its best practices in this article:

What is SMS Marketing? Definition and Best Practices in 2023

Why SMS Marketing is So Effective

Reason 1: Cost Efficiency

Money talks but your budget doesn’t have to walk. One of the best things about SMS marketing is that you pay for each text message that you send. Most texting software offer different packages with a certain number of messages available to send each month. You can adjust that number of messages to how many people you plan to reach out in a certain period of time.

So for example, if you never used SMS marketing before, you can start with a plan with the minimum number of messages available, and upgrade once you see results. Costs will vary depending on the carrier but the prices are usually pretty affordable. 

Check out Trumpia’s text message software pricing plans to get a better idea on the numbers. One of the good things about these plans is that they all include a wide range of useful features you can use to refine and improve your SMS marketing campaign. And unlike most of our competitors, we offer unlimited text keywords

why sms marketing is so effective

Reason 2: Ease of Use

One of the best things about SMS marketing is that it’s easy to use. You don’t need to hire any experts or have advanced coding knowledge in order to successfully use it. Usually, any member of your team (or even yourself) should be able to successfully use a texting software without major training. 

Also the very same nature of SMS makes it easy because it’s concise and straightforward. Text messages are limited to a certain number of characters. That limitation is actually a benefit because you can provide value faster, add a call to action, and lead your prospects into a more direct purchase experience.

If you’ve neer used an SMS marketing platform and would still like to learn how to use it without browsing on hundreds of YouTube videos, we have a solution for you. Trumpia offers onboarding and training with strategy and implementation sessions by our onboarding specialists.

Reason 3: People’s Acceptance 

Among the many marketing messages users receive every day, text messages are the ones that cut through the noise the most: 

  • Unlike emails or other media, SMS messages have a 98% open rate.
  • 60% of users in the US prefer to receive text messages, as they find them much less intrusive than, let’s say, a phone call.
  • 90% of text messages are read within 3 minutes after receipt.
  • 9 out of 10 users opt-in SMS loyalty programs 

Find a more comprehensive list of sms marketing facts and statistics here.

All these numbers say it loud: people want to receive text messages. Many other messages are ignored because users are just not interested in reading them. There’s a reason for that: emails or phone calls are not welcome because people don’t opt in to receive them. On the other hand, people need to subscribe in order to receive text messages. So they’re actually not that surprised when you send them an SMS message (they might even be waiting for them!).

Reason 4: Measurability

You can track your SMS campaign’s performance and get information about click through rate or delivery rate using analytics from your texting software of choice. These analytics can definitely help in measuring your campaign’s ROI. With this useful data, you can decide whether you change anything in your strategy, continue, or stop it.

Reason 5: SMS Marketing Works Well with Other Tools

SMS marketing is so effective because it doesn’t work as a silo. You can use it as part of a multi-channel strategy. It can complement, for example, an email campaign: you can send a promotional email with useful links and more comprehensive information, and send a text appointment reminder afterwards to engage those who didn’t convert yet.

A Texting Software You Can Trust

SMS marketing works. Using your brand voice and knowing how to engage your audience is on you. But in the technical side, having the right texting software is crucial. Trumpia is a choice you can trust. Not only because we offer 365 day support as well as onboarding and training, but also because we offer a range of features like no other brands. 
With our tools, you’re covered whether you need to do a simple campaign or the most complex automated text message campaign. Call or text 1-888-707-3030 for more information and start your free trial today.