Holiday season brings endless opportunities for SMS marketing. There are more people at home with spare time, ready to buy that present they forgot. Considering that text messages have a 98% open rate (higher than any other media, including emails), you can definitely cover these users’ needs. In this article, we’ll share some knowledge with you on how to use SMS marketing in this holiday season.
SMS Marketing Examples for Each Holiday
Black Friday/Cyber Monday
Cyber Monday has been the biggest online shopping day in the last few years; especially for ecommerce. Black Friday is not very far behind. You can seize this by applying the following strategies:
Discounts and Bundles
This is a very typical (and efficient) SMS marketing strategy during the Black Friday/ Cyber Monday weekend. Many brands offer great discounts on online purchases. These discounts usually go along with the purchase of an additional item or minimum purchase amount.
So for example, you can send a text message offering a 15% off orders over $100 on online purchases if the client buys a discounted item. With this strategy, brands can offer large discounts while getting high-profit margins. 2-for-1 deals or product bundles are also good options.
Last-minute codes
Stats say that mobile traffic peaked at 9PM on Black Friday 2021. You can seize this by sending a last-minute discount during the final hours of Black Friday/Cyber Monday. You can also reach many shoppers that missed that promo by extending it to Tuesday, and even drop an extra discount or gift to give it an extra push.
Thanksgiving
SMS marketing on Thanksgiving can be used not only to promote products or services but also to send other types of messages: thanks and acknowledgements, company news, and basically anything that helps build trust with your brand.
Gratitude Messages
Thanksgiving is a good time to send non-promotional text messages related to being grateful; especially to those loyal subscribers of yours. These messages may not necessarily lead to a sale, but are very useful to send the right message to your audience and engage them on a human level: you’re not there just for their money.
Thanksgiving-themed promos and products
You can tie your products to this holiday by simply relating them to all the Thanksgiving imagery. Example: if you sell flowers online, you can promote a special Thanksgiving centerpiece for a limited-time the days prior. But even if your products don’t match with it, you can simply use certain wording and phrases that make people think about Thanksgiving.
Christmas
There’s a short span of time between Thanksgiving and Christmas – less than a month, if you think about it. In 2022, it is expected that most people will be shopping for Christmas between December 17th to the 22nd. So for this holiday, timing and last-minute shoppers are the key to a successful SMS marketing campaign.
Shipping Reminders
You can set up special SMS appointment reminders on cut-off times to incentivize users to check out. It is advisable to be explicit in your wording about deadlines, delivery time, and how doing so users can avoid delays in a specially busy time.
Example: “Place your order by this Tuesday to guarantee delivery before Christmas Eve”.
Gift Cards and Similar Promos
This is ideal for people who don’t know what to buy yet (and are barely starting to recover from Thanksgiving’s expenses!). Gift cards are also an attractive solution to those who want to give the perfect gift but are not sure how to choose it. You can also insert an animated GIF or any Christmas-related imagery through MMS messaging.
Boost Your Sales with the Right Texting Software
Whether it’s during the holiday season or the rest of the year, a dedicated texting software can make or break your SMS marketing strategy. Trumpia goes a step beyond your typical SMS marketing service by providing one of the most complete lists of features in the industry, UNLIMITED text keywords, and powerful text message automation through our exclusive Workbench SMS workflow builder.
Are you ready to take your marketing efforts to the next level? Call or Text 1-888-707-3030 or try our platform for free.
