An automated text message has the benefit of reaching audiences more accurately because it can be systematically sent based on preset triggers. These triggers can respond to time, workflows, or specific actions from the message’s receiver. And this is an invaluable tool for our customers, because you can cater your audiences in all the stages of the sales funnel; from those who barely get to know you to those who are already your loyal customers.
In this blog, you’ll learn how the automation of your marketing text messages can lead to a concrete increase in your conversions.
Calculate the ROI of your SMS campaign using our SMS ROI calculator!
Automated Text Message Applied to FAQs or Customer Service
Autoresponders are the ground zero of automated text messages. They’re triggered when people send a specific text keyword to a number. Then, subscribers receive a pre-set message. Most of the companies offering SMS marketing call that ‘automation’. And even though that’s useful, it’s not that effective when it comes to more complex actions. What happens if the person has more questions after receiving an auto response? Or what happens if yes, that person received the message, and then just simply forgot?
As mentioned above, most of the SMS marketing platforms out there stay in a basic level of automation. Trumpia covers them all:
- Intermediate-level automation: you can send, for example, text messages at a specific day, week, or month depending on the keywords related to each subscriber’s list. But time is not the only parameter you can automate them for. Trumpia offers up to 18 variables for your text message campaigns.
- Advanced-level automation: following an if-then-else logic, this level of text message automation allows you to send messages following multiple criteria; even when the subscriber responds or not. So for example, a user who didn’t checkout a shopping cart on your e-commerce website can receive a message to either finish the purchase or even receive a coupon code if they decide to do it in the next 5 minutes.
Reduce Human Error Within Your Team
One of the main purposes of automation is to reduce potential human error in repeated activities at large scale. In this case, sending a massive number of text messages to lists of hundreds, maybe thousands of subscribers. How does that apply to your team? How can automated text messages make your employees more efficient?
Here’s one practical example: let’s say your company has a new policy update that affects your sales department work as well as your delivery and transportation crew. Not only can you automate the update to be sent to those specific lists but also track the open rate by adding a link to your text message, and even send an automated reminder to those that didn’t open it. That way, you can make sure each involved department is informed on the update and complies to it.
If you want to go more in-depth about text Messaging applied to HR, we’ve published a definitive guide that you’ll find very interesting.
Learn About Your Clients
Reducing error is not the only benefit you can get from automation. You can also get useful information from your clients, refine your listings, and send much more accurate, tailored messages. That can result in better open rates, less opt-outs, and of course more conversions. How can you do that?
Trumpia allows you to do that with its Data Capture feature. You can send auto response messages with questionnaires, surveys, or polls to those subscribing to your campaign’s text keyword. With Data Capture, you can obtain names, regions, interests, and other useful information. And the best of all is that the new information you get is automatically stored in records; with no manual data entry needed.
Make an Investment with Trumpia
Whether you need to improve your clients or employees communications, Trumpia is here to help. We’ve been Awarded as the Best Mass Texting Services Of 2022 by Forbes because we are in continuing improvement; offer an intuitive interface that requires no coding knowledge, and offer flexible text message software pricing plans that fit practically every business’ needs.
Jamba Juice, Chick-fil-A, and many other A-players have already chosen Trumpia. You can have the same high-level service for your company. Start your free trial today or contact us for more information!
