archivesms marketing ROI

In the last decade, automated text messaging has emerged as a powerful tool to engage customers and drive conversions. This technology delivers phenomenal open rates and serves greatly as a direct line to customer pockets. However, implementation by itself is not enough. To truly unlock its potential, businesses need a...

Measuring SMS marketing ROI is critical. You can boil your campaign down to the numbers it generates to examine what and how well it is working. You can dig into the details of your plan and learn what needs to be tweaked or expanded to increase your success. The tips we're...

Although some people still question the power of texting for marketing reasons, the truth is SMS marketing is one of the most efficient lead generation channels nowadays. Even SEO and marketing guru Neil Patel says that "SMS marketing doesn’t suck" and recognizes that it generates revenue. Why? Because numbers speak...

An automated text message has the benefit of reaching audiences more accurately because it can be systematically sent based on preset triggers. These triggers can respond to time, workflows, or specific actions from the message’s receiver. And this is an invaluable tool for our customers, because you can cater your...

When you are building out an effective and powerful SMS marketing campaign, it is so important that you are taking time to stop and evaluate the effectiveness of your marketing campaign before you keep working. Because the reality is, every good company knows how to work smart, constantly adjusting, and...