SMS Marketing

SMS marketing conversion rate is probably the most important thing for you to keep in mind at the moment of investing in text messaging for promotional use. By knowing this, you can understand how much profit you’re making from SMS marketing; costs per purchase/customer, and how text messaging is contributing...

The internet loves dichotomies. ‘X vs. Y’ is one of the most typical search queries in practically every industry. In ours, SMS marketing vs. email marketing is among the top questions. And although we believe it’s valid to differentiate one from another, we also think that in this case it’s...

An automated text message workflow is a system that allows you to send text messages that are usually triggered by time or action. These messages are usually sent in different intervals of a sequence that you can preset. The main idea behind this is to avoid sending those messages manually;...

Text messaging for critical alerts was conceived as a way to help people during natural disasters. During the last few years, it’s proven to be a very effective way to send specific messages to help people during emergency situations. Rescue missions, police and fire departments and many other associations can...

We can think that SMS marketing is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it’s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both),...

How many times have you seen someone taking a photo of their food? If you own or manage a restaurant, you probably see that every day. That alone gives you an idea on how people interact with their phones while eating, and how text marketing for restaurants can be a...

One of the best traits of SMS marketing is that it can be used to engage clients in all the stages of the sales funnel. That makes this practice particularly useful for ecommerce. Text messaging also has high engagement rates.  Users prefer to receive text messages over any other form...

Text messaging for hotels can be an invaluable ally when it comes to improving your guests’ experience. Its ease of use, unbeatable 98% open rate and high-level of acceptance by people in general are some of the reasons why you would want to use it.  In this article, we will...

One of the main attributes of SMS marketing is that people need to opt-in your lists in order to receive your text messages. This type of marketing is strictly permission-based. And as much as that makes it a powerful tool, it can also be a two-edged sword: no opt-ins, no...

If you use (or plan on using) text marketing for car dealerships, you need to be careful not only to avoid opt-outs but also potential fines. In this article, we’ll share with you some ways to use marketing SMS messages in a way that complies with the current regulations and...