SMS Marketing

5 SMS Marketing Campaign Ideas To Boost Your Sales

SMS marketing campaign ideas

SMS marketing is one of the most effective tools to reach out to customers and build strong relationships with them. In this article, we’ll share five SMS marketing campaign ideas you can start using right away. These ideas apply to practically any industry, and are effective to both beginner and advanced SMS marketing users.

But before going over these ideas, there’s one thing that is important to know. You need the proper tool to bring these ideas into concrete action. For that matter, an automated texting software like Trumpia becomes an excellent ally. With our software, you can automate simple tasks like appointment reminders to complex, robust workflows that delight your subscribers and save you tons of time and money.

To learn more about our texting software capabilities, book a FREE 30-minute strategy session with one of our experts:

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SMS Marketing Campaign Ideas

Promote Your SMS Campaign Through Other Channels

Whether you’re starting using SMS marketing or have been using it for a while, you should tell your customers about your texting capabilities. And the best way to do it is through any other channels you use, like email newsletters, your website, social media, digital and printed ads, and anywhere else that applies.

You can refine opt-ins through these channels by:

  1. Checking your online traffic: for example, use tools like Google Analytics or Google Search Console to learn if your site gets more traffic from mobile devices or desktop.
  2. Add a CTA on any of the marketing materials you’ll use to promote your text campaign. A short, simple CTA like ‘text us to get a quote!’ or ‘text [Phone Number} to book an appointment’ should be effective enough.

Automated Welcome Messages

You can use text message automation to automatically greet new subscribers with a welcome text message. This is a great opportunity for you to introduce your brand, and share any information that leads to conversion; like a link to a special promotion or a landing page to subscribe to a service. A clear, short CTA is also recommended. Welcome messages are a great way to engage subscribers with your brand, as they appeal to them on a very personal level.

Product Launches

Direct, commercial communication is something subscribers appreciate more than we tend to think. It’s just a matter of formatting in a way they find it irresistible. A product launch has the appeal of the new thing. And you can format that in attractive ways like early access, special pricing, coupon code, and more. Adding emojis and/or product images through MMS messaging can boost the effectiveness of these messages.

Discounts and Promotions 

Similar to product launches, discounts and promotions can greatly benefit from using MMS messaging. You can use specific dates like Black Friday/Cyber Monday, 4th of July or Thanksgiving as a special occasion for a promotion, and adapt them to your text message imagery.  

Disregarding the occasion you choose to send discounts and promos, we recommend your message follows this format:

  • Include the subscribers’ name.
  • Mention the occasion (end of the year, Black Friday, etc).
  • Mention the discount or promotion related to that date.
  • Mention what they get through (X% discount, special pricing, early access)
  • Link to end the conversion.

Tracing a clear path through your text message can leave no room for confusion during the checkout process; which means peace of mind for you and a user experience your subscribers will definitely appreciate.

Personalized Promotions

You can use SMS data capture to obtain useful information from your subscribers; like names, birthdays, interests, the area they live in, and more. With that information, you can build specific subscriber lists and send mass texts that are tailored to them. This is a great way to refine your SMS marketing campaigns, make them more effective and engaging.

One great way to personalize your marketing messages is using your client’s data (like date of birth, anniversary of first service or any other accomplishment) to send a message celebrating milestones, holidays, or events. These campaigns have multiple benefits:

  • They’re a great way to remind people about your brand.
  • They appeal to them on a more emotional level – who doesn’t like a ‘happy birthday’ message?
  • They set you apart from other brands that just want to take people’s money.
  • They can have a positive impact on retention.

Automated Texting Software for SMS Marketing

These are just five SMS marketing campaign ideas, but there are many more. And the best thing is that you can create your own ideas. In any case, our automated texting software is an invaluable tool. Trumpia offers the widest range of features in the SMS marketing industry, and offers a user interface that is so easy to use that you won’t need any coding knowledge. 

Just sign in, and start using it. It’s as simple as that. 
Start a 14-day FREE trial and try Trumpia for yourself. We’re very positive that you’ll stay with us! For more information, call or text 1-888-707-3030.