SMS Marketing

5 Benefits of SMS Marketing That You Didn’t Know

benefits of SMS marketing

Due to its own nature, SMS marketing has a unique advantage: it provides a conversational messaging experience. High deliverability, increased customer engagement and more revenue are some of the other most common benefits of SMS marketing. In this article, we’ll do a more in-depth exploration of five advantages that apply to text messaging for marketing purposes.

Are you familiar with SMS marketing? Would you like to know how to fit it in your company’s strategy? Book a consultation with our experts and learn more about this powerful tool, and how it can boost your business to unprecedented levels:

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5 Benefits of SMS Marketing According to Trumpia

High Engagement

90% of text messages are read within 3 minutes of receipt. That alone can give you an idea of how SMS marketing engages audiences, compared to other channels. Your subscribers are more likely to read a text message, pay attention to it and even convert. SMS’s high engagement can also be explained by the fact that people have their phones with them all the time. Also, text messages are received among friends, relatives, and other personal text messages; making it more difficult to miss that, for example, emails.

SMS is More Reliable than Email 

You probably heard that SMS messaging has a 98% open rate; much higher than emails’ 22%. Aside from the big numbers, there are other reasons why SMS are more reliable. For example, it doesn’t have the risk of being missed in the spam folder; as emails frequently do. Also, text messages are much more welcome than emails.

Despite these benefits that we mentioned, we don’t believe it’s a matter of SMS vs Email marketing. You can encompass both channels’ benefits and come up with an omni channel strategy. That’s why Trumpia’s automated texting software incorporates both text messages and emails. Get both tools at the same place, and encompass them to come up with robust, wide strategies.

For more information, we recommend this article:

SMS Marketing vs. Email Marketing: Why Not Both?

Learn About Your Customers   

There are two main ways in which text messaging can provide you with very valuable information from your clients. One is very simple: text message surveys. On average, 31% of subscribers will respond to an SMS survey in over 5 minutes. This means you can get the information that you want (as you can pre-set the questions), faster, and from the most important source: your own clients.

Another way to obtain this valuable information is Data Capture. This is one of the core features of Trumpia’s texting software, and it allows you to get specific information from your clients through a text keyword. Their responses are automatically stored to your data records; so you don’t need to do it manually. Then, you can filter that information to create different subscribers lists for your campaigns.

Affordability

Text messaging is inexpensive; especially when it comes to cloud-based, SaaS platforms like Trumpia. Cloud telephony also enables bulk text messaging through SMS API. This allows you to reach out to thousands of customers in a few steps. And all for a fixed monthly price.

If you want to know more about how much Trumpia costs, please visit our pricing plans page. For SMS API pricing, please contact us here.

Easy Opt-in and Out

Text messaging offers a clear, easy way for people to opt-out if they don’t want to receive messages anymore. This is like that because SMS marketing is ruled by severe regulations that make it mandatory for companies to provide a clear, easy way out to those who don’t want to hear from the business.

Team Up with the Best SMS Marketing Software

Trumpia is a pioneer in text automation and SMS marketing. We’ve been there since the very beginning and we’re still providing quality texting software to all sorts of businesses. Our platform offers the widest range of features in the industry and drag-and-drop capabilities. All you need to do is sign in, and start using all the tools and automation we offer.

If you need more information, call or text 1-888-707-3030.