SMS Marketing

Why SMS Short Codes Matter

sms short codes

When you are using technology as advanced as Trumpia, we completely understand why it is easy to get confused trying to learn about all of our features. One feature that you need to understand is our SMS Short Code feature, which is the dedicated phone number we give to each client when they opt in to use Trumpia for their SMS Texting needs. A lot of people are used to traditional long codes and falsely believe it is the better option – we are here to help get rid of any false understandings. 

But before that, here is a general overview of both Short and Long Codes:

SMS Short Codes

Short codes are five to six digit numbers that are used to send SMS or MMS messages. Many people do not know that there are actually two different types of short codes,  dedicated or shared short codes. Dedicated short codes are the preferred type of short code because it is only used by a single user or organization. Shared short codes on the other hand are codes that are used by multiple organizations at the same time in order to cut costs. 

SMS Long Codes

Long codes are ten digit numbers that are used also to send SMS messages. With long codes, companies can choose to also take calls with SMS messages, all through one dedicated number. However, note that not many agencies are offering long codes as an option.

Which One’s the Best Option?

Here at Trumpia, we highly believe that SMS Short codes are the superior option of the two. Not only are short codes the industry standard, but they are by far the easiest number option you have when you are trying to incentivize people to sign up for your text messages. Because the reality is, people want a simple and easy way to subscribe – one that requires no tricks or gimmicks. 

Start using SMS long codes today in order to maximize the most out of your SMS texting program. Learn more about what our SMS texting service can offer you by reading more about all of our features beyond our SMS short code.