Reaching your audience has expanded across many platforms, so it might be hard to believe that the simple application of bulk SMS mass texting still works in a social media world. SMS marketing may seem obsolete, but when implemented strategically, it remains one of the most reliable, high-converting channels available. Social media offers a global audience, but being available globally doesn’t mean it’s seen globally. Your content falls into an endless pit of algorithms, where many creators have to pay to reach their followers. An SMS marketing campaign doesn’t face this same issue and offers added benefits.
What is SMS Marketing?
SMS marketing is the utilization of one of the most common forms of communication to send marketing text messages to customers. SMS can be used to send promotional messages, notifications, and alerts directly to your customers’ phones. It is fast and effective since most Americans always have their phones with them. Many SMS marketing texts include things customers want to get, like:
- Special offers or discounts
- Event invitations
- Text to win competitions
- Loyalty programs
- SMS coupons
SMS Open Rates
Text messages get read more than emails or social media communication. Open rates are reported to be approximately 98%, meaning people read texts more than anything else. This offers you the opportunity to get your message viewed.
Fast and Direct
In business, time is money, and the ability to hit send and deliver a message to hundreds of people in seconds is a defining feature of bulk SMS. Running time-sensitive promotions and sending event reminders are efficient, cost-effective, and easy with text marketing. Life is moving faster than ever, and reaching customers quickly can mean the difference between the end and the expansion of your business.
Engagement
The simplicity of SMS messaging continues to make this form of communication the preferred method. Most text messages get a response within 90 seconds. As long as you are producing high-quality marketing content, you are likely to see more engagement.
Personalization
Mass texting offers great flexibility in personalizing marketing material. Customers are more likely to engage if they feel valued, and that starts by personalizing SMS messages with their name. Not limited to name, but text messaging lets you send messages to customers based on interests, location, and other specified criteria. This ensures your customers are getting marketing materials for things they want or need, not random messages about things they have no use for.
Reach
Bulk SMS is a globally used communication platform that isn’t reliant on internet access. Its reach is so wide that almost anyone with a cell phone can receive a text. Geographical boundaries no longer limit your business’s reach with SMS bulk messaging.
Easy Opt-In and Out
Spam calls and junk digital material are a daily plague for most people, and privacy and security are highly valued. SMS platforms respect this right and provide your customers with easy options to opt in or out of receiving texts from your business. Continuing to spam your customers with unwanted SMS messages is a good way to make sure they are never repeat customers.
Texting Still the Frontrunner
Companies invest fortunes into implementing the right marketing strategies. Many underestimate the efficiency of this more affordable marketing option. Texts remove complicated algorithms and deliver the information customers want right to the most frequently opened inbox. Getting back to the basics is what your business needs to drive traffic.
Call us today for a demo of our available texting software.
