Text message campaigns are a highly effective marketing tool. Research shows that they offer several benefits to businesses that include them in the marketing budget. They result in high engagement and open rates. Unlike other forms of marketing and advertising, text messages deliver customized messages to consumers. If you are considering adding text messages to your campaign, there are helpful ways to improve your response rates. Smart targeting is a helpful way to achieve this. So, what should you include in your business’s text campaign messages? Below, you will find helpful information on how to plan your text messages.
What Should You Include in Text Campaign Messages?
A text message campaign is a popular marketing strategy. In fact, there are proven ways to improve your open and response rates during your campaign. Consider the following things to include in your messages.
Personalize the Message
Personalizing the messages is important. In fact, it is one of the key factors that boost user engagement. However, this goes beyond just using the recipient’s name. Smart targeting is a marketing strategy that focuses on delivering customized content to the right audience at the right time. Companies can use data, including past purchases, customer preferences, or demographic data, to achieve this. Leveraging recipient data to provide curated messages is a win-win.
Prioritize A Professional Tone
Text messages are inherently casual. This quality makes them a great way to connect with recipients in a low-stakes way. That being said, it is important to keep a professional tone in your messages. Research shows that customers prefer a professional yet conversational tone from marketing messages. Avoid using all caps or creating a sense of urgency for non-urgent situations. This act is typically viewed as unprofessional and unnecessarily stress-inducing. A call to action is important, but it should not leave a sour taste in the recipient’s mouth.
Call To Action
Sending a customized text to a customer is a great way to communicate with them. However, if you want to get them to click through or respond, you need to have a clear call to action. Often, this is either a message about a sale, coupon, or limited-time campaign. Maintaining a professional and conversational tone is key. Let the recipient know the details of the specific offer. Details to include are things like the coupon amount, percentage off, and when the offer ends.
Additional Tips for Text Campaigns
Schedule Your Marketing Campaigns in Advance
Using an automated texting service to schedule your marketing campaign is essential. Strategize the timing of the message based on the recipient’s time zone. Send the message at a reasonable time. Research shows that the most effective time slots are between 9 AM and noon or 5 PM to 9 PM. These are reliable periods as people are often checking their phones for messages or other updates.
Avoid Sending Too Many Messages
Avoid spamming your recipients. Aim to send one text per week. Weekly messages are enough communication to keep the recipient engaged without making them feel bombarded. Make sure that any message you send is clear, concise, personalized, and has a direct call to action. Strategically planning the content and timing of your messages can make a huge difference. Research has shown it can increase your open and response rates.
Coordinate Messages With The Rest Of Your Marketing Campaign
If your marketing campaign involves several communication methods, coordinate them accordingly. If you are using text messages and email, plan to send them at different times. Spamming your recipients with too many alerts in a short amount of time can result in less engagement. Research shows that the best time to send a marketing email is between 9 AM and 11 AM, Tuesday through Thursday.
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If you plan on conducting a text message marketing campaign, contact the team at Trumpia today for support!
