What is MMS messaging? MMS stands for Multimedia Messaging Service. It allows you to add multimedia content to your SMS marketing messages: images, videos, animated GIFs, or audio files. Emojis and website links can also be considered part of MMS messaging. Enriching your text messages with MMS can bring multiple opportunities for businesses to reach out and engage with both existing and prospecting customers.
Considering that text messages have a 98% open rate, and that 90% of people open them within three minutes of receiving them, MMS messaging can make a big difference in your SMS marketing campaigns and extend the capabilities of textual messaging. MMS can be used by practically every industry, for every audience. The possibilities are endless.
When Should You Use MMS Messaging
We recommend using MMS messaging when you need to make a truly unique, personalized text messaging campaign. If your goal is to stand out, MMS is definitely your best choice. MMS capability of incorporating photos, videos, links or emojis makes it more likely to catch people’s attention and interact with your text messages.
MMS is also recommendable for campaigns like new product launches, special sales, and practically any other in which imagery can communicate much better than words only. That also applies to non-sales situations like, for example, an event: you can totally add an MMS with a map of the venue and even include details like specific parking instructions. That can make your event much more organized and successful, and your attendants will love it.
MMS Messaging Tips to Keep in Mind
Keep It (Sort of) Simple
Try not to make them too overloaded with imagery and colors. It’s better to use a relevant image along with your text than adding too much information at once and risking it to get lost in people’s eyes. So for example, if you’re promoting a new product, a clear image to it with a short message on how to get it is more than enough. If you want to provide more information, you can just attach a link to a landing page where people not only can read more about it but also, make the purchase.
Keep Them Short and Not-Spammy
Sometimes, less is more. We recommend limiting the character count and getting straight to the point. You can make a greater impact not only by making your message clearer, but also sound more natural. By doing that, you can also avoid the risk of sounding overly promotional or even worse: spammy.
Use MMS to Build Relationships
Trumpia supports two-way-texting — and this includes MMS messages. This means that not only you can send media-enriched text messages but also receive them from your audience. This brings an amazing opportunity to improve customer experience and client satisfaction.
So for example, if you’re a retail store offering delivery, your driver can send a text with a photo of a package left at your client’s address. If something’s missing or the package was delivered to the wrong place, your client can text back with photos; making it much easier, faster and more effective to correct any mistake.
That can build long-lasting and trusting relationships with your clients.
Combine MMS with Catchy Subject Lines
You can let people know they’re receiving a text message with imagery they might be interested in by using the right subject lines. That can increase your text messages open rates and of course, the possibility of getting more conversions. If you have a hard time coming up with ideas for the written content, Trumpia offers an AI text message generator that can give you up to three different options of the same topic.
The Trumpia Advantage in MMS Messaging
Trumpia’s automated texting software has MMS messaging as one of its main features. It allows you to attach practically every type of MMS format:
✓ Photos.
✓ Images.
✓ Videos.
✓ Animated GIFs.
✓ Emojis.
✓ URL links.
Plus, exclusive features like Dynamic Dates or Personalizations; which take your text message customization to the next level. Watch these videos to know how they work:
Dynamic Dates:
Personalizations:
But Trumpia goes even further, when it comes to MMS messaging. These media-enriched messages can be added to automated workflows which can automatically send them for you. So if you need to repeatedly send text messages with media content, all you need to do is save the messages as templates, add them to a workflow, set the dates and times you want them to deliver, and click send. Easy, effective, time-saving.
If you’re not familiar with automated text message workflows, don’t worry. Our platform makes it easy for you to customize them as you need, with drag-and-drop functionality and the most intuitive user interface in the market. That enables you to create workflows in a few steps, with no need to have coding knowledge.
And unlike most of the platforms out there, which offer only text messaging, Trumpia supports both text and email; with equal levels of customization. A true multichannel experience that will delight both you and your subscribers alike.
Start a Free Trial Today
If you want to start using MMS messaging or if you want to try a superior MMS platform, choose Trumpia. Start a 14-day free trial and try the most complete SMS marketing platform for yourself. If you have any questions or would like to know more about our texting software, call or text 1-888-707-3030. Our team will be more than happy to assist you.
