SMS messaging is a highly effective marketing tool. Using the tool effectively can yield several benefits for your business. One of the best ways to ensure your SMS marketing campaign is successful is to personalize your automated messages. This can greatly improve your open and response rates. Customer engagement is key, so it is critical to deliver messages that cater to your audience. Below, you will find helpful tips for personalizing your automated messages.
Tips for Personalizing Your Automated Messages
Personalized messages are an effective way to improve your marketing campaign. They use the information you already have about a current or potential customer to tailor the message specifically for them. This is a necessary aspect of SMS messaging, as it can increase your open and response rates. Consider the following tips for personalizing your automated messages.
Timing:
Timing is a key factor when sending an automated text message. The message should be sent at a reasonable time specific to the recipient’s time zone. Avoid early morning and late night messages, as they can easily become an annoyance. Research has shown that sending messages anytime between noon and 1 p.m. Thursday through Saturday is the best time. This can be easily done with professional automated texting software. You can easily set the delivery time to accommodate the recipient’s schedule.
Relevance:
Providing relevant content to your recipient is necessary. Failing to do this can turn away potential customers. Leverage the data you have on the recipient and use that information to send relevant information. This may include exclusive offers or rewards based on what you already know they are interested in. Customizing your SMS messages is much more than greeting the recipient by name. It’s necessary to tailor the messages to increase the chances of them opening and responding to your message.
Simple Messages:
Keep the messages simple and straight to the point. Start by greeting the person by name. Personalization is more than just using the recipient’s name. However, it is a key factor that should be included in your messaging campaign. Include relevant information about what you are sending. This includes dates, times, and any other specific information. If you are sending a message about a sale, add the dates of the sale. Additionally, include exclusive offers that are easy to understand. A click-through link is also highly valuable as it is beneficial for both you and the customer. They can easily get to where you want them to go, and you retain valuable consumer data.
Automation:
SMS messaging campaigns are much more effective as compared to alternative marketing tools. In fact, SMS messages have a 45% open rate. This results in amazing conversion rates that you can easily track with text message software. Industry-leading text message automation can ensure that your messages are personalized. This includes the time they are sent and the content of the message. Automated texting software is also helpful as it can segment your audience. This allows for seamless customization during your campaign.
Conversational Language:
Some businesses make the mistake of sending too many messages or messages that are irrelevant to the recipient. Avoiding this is important as it can help reduce your risk of losing current or potential customers. Keeping your messages simple and to the point is a large part of the process. However, the call to action needs to be clear. This includes using conversational language targeted to your recipient. Things like “offer ends today” or “purchase now” with any easy click-through link can improve conversion rates with ease.
Industry-Leading Text Messaging Automation
Consider using text messaging automation for your next marketing campaign. The team at Trumpia are industry leaders in the field and have helped countless businesses improve their marketing campaigns. Contact their team today for more information!
