archiveSMS Marketing

If you had to distill all of the warnings, suggestions, helpful hints, etiquette guides and outright commandments about group text do’s and don’ts, the bottom line is that you’re probably better off not doing them. In fact, if you were to make a list of the pros and cons of...

The largest banks and financial institutions have been using text messages for years, and it’s no surprise why. With a read rate five times higher than email, SMS is the most immediate, reliable, and attention-grabbing form of communication. And you don't have to worry about members deleting your app, as most customers...