archivesms marketing best practices

SMS marketing may look like a straightforward content strategy that can help you reach thousands of brand followers at once. And with the right tools and expertise, it can be. However, it takes some time and practice to understand exactly how your SMS channel can be best prioritized in order to...

An SMS marketing campaign can easily be the most important part of your mobile marketing initiative. But not all text campaigns are created equal. In order to achieve the highest response and conversion rates that text marketing is known for, check out the infographic below to learn more about some...

What is SMS Marketing? SMS marketing is the practice of sending text messages for marketing purposes. Contacts need to opt-in in order to receive these messages, which can take the form of news, updates, promotional offers, links, and even images or videos. Another characteristic of SMS marketing is that it’s...