When sending out simple messaging service (SMS) surveys, there are certain phrases to avoid. After all, you don’t want to mistakenly turn away your audience with a simple text. With people falling for countless SMS scams daily, your messages must remain professional and not spook customers.
If you are searching for accurate client feedback with SMS surveys, you must avoid specific phrases. For instance, avoid words which can appear threatening such as ”Last Chance” or “Final Reminder.” Let’s take a closer look at specific words and phrases to avoid.
Certain Phrases to Avoid When Sending Out SMS Surveys
Because of the prevalence of scam-related texts, SMS surveys provided by professionals must immediately gain the subscriber’s trust, removing any suspicion of doubt. Some words and phrases to avoid when sending out SMS surveys include:
- Free (Ex. Buy one, get one free)
- Urgent (Ex. This is an urgent request for feedback)
- Guaranteed (Ex. You’re guaranteed to receive compensation for completing this survey)
- Final Reminder (Ex. This is your final reminder to fill out the request survey)
- Last Chance (Ex. This is your last chance to receive a coupon for completing the survey)
There are other misleading phrases to avoid. While these phrases aren’t specifically geared to assist in SMS surveys, they are used frequently by scammers and should be avoided. These phrases consist of:
- “Your bill is due.”
- “You have an unpaid toll.”
- “I was clearing out contacts and found your number. Who are you?”
- “Your background and resume grabbed our attention.”
- “Hi, how are you?”
Those sending out SMS surveys will want to avoid the above phrases. If your message is similar to a text considered to be spam, it’s likely the receiver won’t interact with the message.
What You Should Include in SMS Surveys
Automated messaging services messages should be more personalized and cater to your clientele. Adding any of the following to your SMS survey can be beneficial:
- Customer name
- Rewards or points earned by the client
- Names of team members
- Information about a customer’s order
- Proper spelling and punctuation
A personable approach with your SMS survey is suggested, as it appeals to your customer base and acknowledges their individuality. Respectful and professional messaging should not include ads, nor have the appearance of a spam-like text.
The Benefits of SMS Surveys
Administering SMS surveys can have a great impact when successfully completed. If your survey contains professional and personal language, the recipient is likely to respond. Messages should not be filled with corporate-speak, but instead take on a more meaningful, targeted approach.
With a successful automated messaging service, the following can take place:
- Subscriber interaction
- More visits to your website
- Increase in subscribers
- Uptick in sales
To achieve these benefits, take a look at the numerous ways to succeed with SMS surveys.
Creating a Successful SMS Survey
To have a successful SMS survey, the text message should be short and concise, relaying the most important information to the recipient as quickly as possible. From there, you will want to add personalization to acknowledge the customer.
A SMS survey can be sent once a purchase has been made or in response to a recent experience with the subscriber. Your message should include information about the experience or purchase and ask questions pertinent to the experience.
The survey should offer clear instructions for the reader to follow. If the goal is to gain insight from a completed survey answered by a subscriber, include thoughtful questions which resonate with your audience. Questions should be helpful for you as well, learning more about the subscriber’s needs and wants.
Get Started With Your SMS Survey Today
Named number 1 by Forbes, Trumpia is an automated texting software with a 98% open rate and instant delivery. As number 1 in SMS Marketing, our team of professionals have the reputation and skills necessary to help your SMS surveys find success. Engage with our client services today.
