Today’s on-the-go lifestyle keeps people busy, so businesses need to constantly seek innovative ways to engage customers and boost sales. One of the most powerful marketing tools you have to do this is text messaging for sales purposes. Text messaging allows brands to connect with their audience in a more personal and immediate manner. Today, we explain how you can increase sales with text messaging so you can implement the convenience of texting to gain new customers and communicate more effectively with current ones.
How to Increase Sales with Text Messaging?
Build a Quality Subscriber List
First and foremost, using text messaging to drive traffic is more than just typing out and sending a handful of messages. To optimize its impact, building a quality subscriber list is a necessity. This means reaching out to customers who have already shown interest in what you have to offer. You can get these people on your subscriber list by offering incentives like discounts or early access to new products and sales in exchange for their phone numbers.
Personalize
Once you have built a solid subscriber list, it is time to send your first marketing text message. There are a few suggestions you should keep in mind when typing out your message. For instance, consider personalizing your message to suit individual clients to increase engagement. A simple way to do this is to use customer names in the message. You can set up your message with variable components so that specifics like the customer’s first and last name are individualized. You should also consider referencing past purchases to foster engagement. This practice can make your clients feel valued while elevating their likelihood of purchasing your brand.
Send Reminders and Follow-Ups
Texting is a great way to communicate with your customers for reminders and follow-ups. For appointment-based businesses like doctors’ offices and salons, texting can be used to remind your customers of appointments, significantly decreasing the number of no-shows. In addition, following up with your customers on their experience, as well as asking for feedback or offering a discount, can be encouraging and land you repeat business.
Request Online Reviews
Did you know that there is evidence to support that brands with 10 or more online reviews get 50% more conversations than those that do not? When potential customers are searching for a business to meet their needs, they often look to reviews once they have narrowed down their options. As a result of virtually every text you send having a 95% open rate in three minutes or less, sending texts asking for reviews can go a long way in the promotion of your business or service.
Follow up with your customer base after giving them a great experience and ask them to take a couple of minutes to leave a quick review at a link you provide. Do this with an automated texting resource to free up more time for other tasks. This simple text will help you develop a rapport with your current customers and generate new ones.
Automate Your Messages
Statistical data indicates that the average American opens text messages within three minutes of receiving them. Many open their texts even faster, often within the first few seconds. Texting allows you to reach your customer base and potential customers quickly and efficiently. When a new lead comes in, immediately following with an automated text can turn a potential customer into a repeat customer. With so many businesses on the market to choose from, being diligent in text marketing can put you ahead of the competition.
Why Texting Is the Way to Go
Of all of the features available on your cell phone, the most used on any cell phone is texting. People are shifting to text messages as their regular mode of communication. You might be surprised to learn that the number of monthly texts sent has increased by more than 7,700% in the last 10 years.
One study indicated that 85% of cell phone users prefer text messaging over other forms of communication like calls or emails. On the reverse, only 55% of customers open marketing emails, so texting reaches a much wider audience. With the business of modern life, traditional forms of communication may not be conducive for many people. Luckily, text messaging has proven to be an effective tool for reaching one’s audience.
Highly Rated Automated Texting Services
Incorporating text messaging into your sales strategy can be a game-changer for your business. By building a quality subscriber list, personalizing messages, and using an automated system to manage the presentation of these messages, your business can drive traffic and develop customer relations for repeat business. If you would like to use text messaging services to increase your sales and expand your business clientele, contact our team today.
