SMS marketing is a way to market your business by sending promotional messages to your clients and/or leads. This type of marketing has a lot of potential and provides multiple opportunities for very specific reasons:
- It’s fast: your target audience receives an instant notification right on their phones; making it difficult to miss (unlike social media posts or promotional emails).
- SMS messages have a 98% open rate and a 45% response rate compared to other promotional channels.
- Text messages are limited to 160 characters, making them simpler and more straightforward.
- It’s extremely functional and flexible, since SMS messages can be sent as reminders, coupons, updates, PIN codes, notifications, and much more.
- It offers a high level of personalization, not only because it appeals to people directly to their personal phones but also because text messages can be catered to their interests; their stage in the sales funnel, and even address them by their name.
- People trust them and sometimes are even waiting for them; especially when they actively subscribed to your list or, for example, when they’re waiting for updates or confirmations.
That being said, we’ll go over three specific ways in which SMS marketing for business can be effectively implemented.
Effective Ways to Use SMS Marketing
1. Get Contacts’ Information Using Text Keywords
Text keywords are an excellent way to obtain contacts’ information because people actively opt-in to your SMS marketing messages; hence, giving you their phone numbers. But that doesn’t end there. Right after subscribing for a certain SMS keyword, it’s a common strategy to send questionnaires, polls, and other formats to expand and refine that information. These can be automated and sent as auto responses right after someone subscribes to a specific keyword.
2. Learn About Your Audience Using Questionnaires
Trumpia developed a feature for its text keywords called Data Capture. With it, you can obtain names, regions, interests, and other useful data that is directly related to the text keywords you want to use; which can be stored in your database and re-used in future campaigns or fine-tune your targeting. But Data Capture doesn’t limit to that. Auto responses can also be set to send questions about preferences; yes-no questions, and other more complex queries.
3. Mass Texting
Once you collect information from text keywords and questionnaires, you can generate lists with specific characteristics. Those lists can increase in time, and you can cover their large number of subscribers with mass texting. But sending a massive number of text messages can lead to many subscribers opting out if not targeted properly.
Trumpia has a solution for those potential opt outs. As it learns about the way your subscribers interact with your campaign and how they respond to your prompts, our software uses the data from your lists to send relevant, tailored messages.
Intelligent SMS Marketing You Can Trust
When it comes to SMS marketing, Trumpia can cover the simple projects as well as the advanced, more complex ones. We’re always updating our intelligent SMS marketing platform so anyone in any industry can use it without the need of coding. Our new interface offers an intuitive, easy-to-use, all-in-one solution that can help you automate your text messages in seconds.
If you have any questions, or want to know more about our software, contact us!
