SMS Marketing

How Does SMS Marketing Work?

sms marketing

If you have ever found yourself needing a communication platform for all of your messaging needs, there is no better platform than what we offer here at Trumpia through our leading SMS Texting Software. SMS stands for Short Message Service and is commonly known as texting. These messages are limited to 160 alphanumeric characters per message. You also have the ability to send Multimedia Messages (MMS)–messages that incorporate videos, pictures, and more. 

Are you new to SMS Marketing? Access our Ultimate Guide to SMS Marketing for free!

ultimate sms marketing guide

Our software is highly useful for anyone that needs to send mass text messages in a fraction of a second in order to communicate to large groups of people at a time. We excel at macro level communication needs such as sending alerts, announcements and more. But through our personalization features and our ability to facilitate one to one conversations, we can also expand your communication needs by providing excellent customer service and individualized interactions with your contacts. 

How does SMS Marketing work? Read about all of the ways that the leading businesses, companies, and organizations are already using SMS messages to communicate with their audiences:

  • Promotional text messaging: Promotional messages are messages where the intended purpose is to increase sales or to build your brand’s overall presence. These kinds of messages can include exciting announcements on new products, promotions, and more. Capitalizing on new leads and converting them into sales is one of the key uses of SMS marketing.
  • Two-way text messaging: These messages are messages that require some kind of interaction with the recipient. Transactional messages involve a conversation – they usually cater to the needs of your subscriber/customer and are intended to communicate to them that you and your company care. These messages can cover anything from addressing complaints, or even asking your customers for feedback. 
  • Mass text messaging: Mass text messages are definitely believed to be the most impersonal way to text customers. However, that doesn’t have to be true. Mass texting is one of the most useful use cases for SMS texting because of its ability to send a single message to many people, all at the same time. Furthermore with Trumpia’s software, we make the process simple for you by utilizing Smart Targeting. Our system automates message targeting by only sending messages to certain groups, leading to tailored interactions.

All in all, understanding the different types of SMS text messages can help you focus your campaign while helping you understand how to use SMS marketing to its furthest potential. If you have any more questions, please feel free to reach out to one of our dedicated account managers who exist to help you, or request a free trial today!