Automation has taken over so much of the business world. This is because it offers so many opportunities due to the freedom of time it creates. Automation can improve efficiency, cut costs, save time, and improve the customer experience. Automated messaging is a beneficial tool businesses use to meaningfully engage consumers. Effectively utilizing the tool is the key to productive consumer outreach. Below, you will find helpful information on how to determine the most effective automated messaging strategies.
How to Determine the Most Effective Automated Messaging
Using MMS messaging software in your business can make a huge difference. It is a cost-effective way to save vital business resources. There are several ways to effectively leverage the tool to cater to your consumer base. Consider the following and implement them into your next messaging campaign.
Understand Your Audience
To effectively use automated messaging, it is critical to know your audience. Consumers expect brands to understand their needs. In fact, more than 70% of consumers expect marketing curated to meet their unique needs. Businesses have so much personal data to draw from; advancements in technology have made this standard practice. Meeting the consumers where they are can reap significant rewards for businesses.
When using automated messaging, curate the content specific to each user. Use the information you have—such as their demographic data, stated personal preferences, and usage patterns—to curate the message. You can make this process easier by segmenting your audience and using an automated texting service. Continue to gather more consumer data with each messaging campaign you run.
Timing and Frequency
Automated text messages should arrive at opportune times to maximize effectiveness. In addition to timing, frequency also plays a major role in the process. Research shows that messages sent in the late morning and early evening are the best received. Avoid late nights and early mornings for the best results. People are generally getting ready for work or asleep at these hours.
Understand that, independent of your industry, poorly executed automated messaging can get on your customers’ nerves very fast. This is especially true if the message is not based on the recipient’s immediate needs. In general, it is best to send just one automated message per week. Promotional offers that have a call to action that is time-sensitive may be more effective if you send them between two and four times per month. Research your specific demographic and err on the side of sending fewer text messages for the best results.
Track Your Key Performance Indicators
Tracking your performance is essential to determine what is working and what is not. When you begin, set goals for your performance metric. Track your progress and assess the data at the end of the performance period. Some businesses assess their progress monthly. However, others may wait until the end of a specific campaign. Choose what is right for your business and stick to it for optimal success. Businesses that track and optimize their messaging see a 24% higher engagement rate.
The most important metrics to track when sending automated messages include the open rate, click-through rate, conversion rate, and response time. The open rate involves how often the messages are opened. The click-through rate involves how often the links are clicked within the opened messages. Conversation rates are measured by how many recipients respond to the specific call to action. The timing of the response is also crucial as it demonstrates the response to urgency.
Automated Texting Service
If you plan on implementing automated messaging into your marketing campaign, contact the team at Trumpia for more information!
