SMS marketing for grocery stores is an excellent way to let users know about your business and the reasons why they should shop at it. When it comes to grocery stores, customers usually have many options to buy from. And at the same time, you’re competing with both online and physical stores. Another challenge in this industry is grocery shopping is much more casual and spontaneous than other purchases; like for example a car or clothing.
In order to successfully use SMS marketing for your grocery store, it’s important that you have a good foundation by using the best platform possible. Trumpia offers the most advanced automated texting software in the industry and features pre-set text message workflows, an AI text message generator and many other tools that can make your experience much easier and more effective.
For more information, call or text 1-888-707-3030 or start a free 14-day trial.
Advantages of Using SMS Marketing for Grocery Stores
SMS marketing is an affordable alternative to any traditional marketing channel that you know. It’s especially effective because people are practically attached to their mobile phones every day, no matter their age or gender. That instant availability makes texting have a 98% open rate; much higher than any other digital channel.
Sending your latest offers, coupons, and news to your subscribers is one of the best ways to encourage them to visit your store. In the past, email would do that. But in time, and with the massification of mobile technology, text messaging overtook email; which open rate was reduced by 22%; much less than SMS messaging.
Another advantage of texting is instantaneity. People open and read their text messages on the fly. With emails, for example, they need to login or open an email app on their mobile devices in order to read the messages. Emails are also more propense to get lost or go directly to the spam folder; something that doesn’t happen with text messages.
How Can You Use SMS Marketing for Grocery Stores
There are many effective ways for you to implement SMS marketing for grocery stores right away:
Grow Your Audience and Move Inventory Better
One of the main challenges any business faces is getting more clients. In a grocery store that goes hand in hand with your inventory, as it greatly consists in perishable goods. In other words: if you don’t sell enough, your goods get spoiled and you lose them. You can solve both issues, get more clients and move your goods quicker, with text messaging.
With Trumpia, you can provide multiple ways for clients to sign up: text keywords, Data Entry, or QR Codes. You can promote them in your social media, store billboard and basically any other channel. You can offer holiday specials, weekend offers, and any other time-sensitive promotions not only to keep them engaged, but also to move expiring products while they;re still fresh.
Send Pick Up/Delivery Alerts
Just like big stores like Amazon do, you can keep customers informed about their orders’ status. You can use text message automation to let your clients know when their items are available to pick up or when they’re out for delivery. Along with these useful messages, you can send information about new products, discounts, or specials to keep them engaged and increase your sales.
Offer Sales Specials
Having a consistent offer of special sales keeps clients happy and excited about your store. This works very similar to happy hours at bars or restaurants. Grocery stores can send SMS reminders about special sales and automate them to deliver at specific dates and times to seize special occasions or increase the visits to your store during dead hours.
Text Coupons and Promo Codes
You can create text coupons and promotional codes for customers to redeem when they visit your store. This type of time sensitive offers are a great incentive for people to make a purchase decision.
Share Useful, Valuable Information
Another way to keep people engaged and coming back for more is to send out helpful content that is relevant to your grocery store. Some examples are recipes, nutritional tips, seasonal cooking, among others. This is also a great way to promote specific products that you sell.
SMS Loyalty Programs
This type of program can make it even more convenient for your customers to know about your products and special sales and at the same time, keep your business’s revenue growing. This also engages people on a personal level, making them feel special.
Announce Events Through SMS
If you’re organizing a special event like a tasting or holiday celebration, you can promote them via text messaging. You can also schedule different messages before the event to remind those that haven’t replied, or enrich your announcements with images, videos or animated GIFs using MMS messaging.
Hire People Faster
Hiring people and finding the right fit can be time consuming. Scheduling interviews can be a headache, and answering all potential workers’ questions can be especially difficult. With Trumpia, you can solve all this as you can automate the whole hiring process; from job posting and subsequent interviews to final offer. Our texting software also enables two-way texting; so prospects can clarify any questions or doubts they may have about the position you want to cover.
The Trumpia Advantage
Trumpia prides itself on having the best platform for any industry, including grocery stores. First, our automated workflows carry out repetitive tasks for you, and can help you do things like sned out alerts to move perishable items quickly. Second, our platform makes it easy for you to customize workflows to meet your needs, enabling you to do things like sign up customers at your point of sale or via keyword in seconds. Third, we have a variety of messaging channels (SMS, email, and MMS picture messaging) that allow you to reach your entire contact list no matter their channel preference. Finally, our Smart Targeting allows you to send relevant messages to all of your customers, with no manual work required.
If you have any questions on how to use SMS marketing for your grocery store, call or text 1-888-707-3030.
