SMS marketing is an invaluable tool for reaching out to customers in many industries. And just like any other tool, it has challenges. ChatGPT and AI generated content can help sort out some of these potential downsides. In this article, we’ll explore how this increasingly popular technology works specifically for SMS marketing; its capabilities for this industry, and how you can start using it right away.
The Capabilities of ChatGPT and AI Content
ChatGPT is an Artificial Intelligence (AI) model that can generate texts that resemble human writing through a technique called “transformer-based language modeling”. This technology understands the context of users’ queries and generates answers that are not only accurate but also coherent and fluent.
As for SMS marketing in particular, ChatGPT and similar AI technology can contribute in generating personalized, engaging content for texting campaigns. Text messaging is also limited to 120 characters, so AI can help getting the best out of them. It can also help with writers’ block; to generate responses to customer inquiries and other service interactions, and much more.
Even though AI has become extremely popular, ChatGPT is not the only platform that has the capabilities we mentioned before. Trumpia’s automated texting software incorporates a feature with similar characteristics to be applied only to the text messages our users send through it. Our AI text message generator can provide you with up to three different versions of an SMS message. Simply add a few parameters for the type of message you need, and our platform will generate it for you.
Another important trait of AI content applied to SMS marketing is that it can also help email marketing. Both channels, SMS and email, work great in tandem and can oftenly complement each other. And as for AI-generated content, they have many similarities when it comes to format and tone. So you can save even more time by having two versions of the same content, with equal effectiveness. That’s why Trumpia, as an omnichannel platform, features an AI text generator for both text messages and email as well.
5 Ways to Use AI Content in SMS Marketing
Content Creation in General
If you’re not sure what to write or how to do it, ChatGPT and similar technology can help. You can simply give AI certain details it needs to understand what you’re looking for, and how many options you need, and it will generate them for you. Some of those details can be:
- The tone of the message (friendly, professional, funny, etc.).
- The topic (example: new product release).
- Your company’s name: this is important because you can catch subscribers’ attention by letting them know that they’re receiving a text from you.
- The length of the message.
So for example, this is how three options of an AI generated text message to promote a new product release in a friendly tone, with a medium length, would look like using Trumpia:
You can then insert the AI content to the text message, make any edits that you need, and send to your campaign. You can even save this, and many other options, as a template to use in the future. Although this technology certainly saves a lot of time, it is a good practice to use it in an ethical way. This is not about doing cookie-cutter messages: it’s about helping you follow your criteria to generate quality content faster. That applies to ChatGPT, and any other AI content platform; including ours.
Handle Routine Communications
The capability of generating templates from your AI-generated text messages can be extremely helpful to create content that specifically serves in recurring communications. Outreach text messages, customer service replies, contracts, or itineraries are some good examples of this. You can generate an AI message that serves as a general template and then personalize it with the name, address, service fee, and any other details that apply to each specific client.
Promo Codes and Limited-Time Offers
Sharing a promo code and similar marketing tactics is challenging because you want people to take a specific action, and you want your content to be as engaging as it gets to lead them to it. How can you write something like that? Something attractive enough to make sure people use the promo code? What formats should you use in the limited number of characters you have in SMS?
Here’s Trumpia’s answer to all those questions:
Abandoned Carts in eCommerce
This is a usual nightmare for every online store owner: when people, for some reason, don’t checkout. An AI text message generator like Trumpia’s can easily come up with this type of messages, which you can streamline in an automated text message workflow to trigger after a certain period of time. You can generate multiple, different reminders and even add incentives like discounts to lead users to finish their purchase.
Text Messaging for Events
You can streamline your event’s text communication and generate, for example, RSVP text messages using AI that can also be triggered in an automated workflow at a specific date and time before the event, and more than once if necessary. So those who replied to the text confirming stop receiving any upcoming reminders, and those who didn’t can get additional RSVPs before the event.
Find Out More About Trumpia
If you’re not familiar with our automated texting software, we want to invite you to try it for free in a 14-day trial. In this trial, you’ll be able to test our AI text message generator as well as many other useful features. We’re very positive that you’ll find them extremely useful, and we’ll be glad to welcome you to the Trumpia family! If you have any questions, call or text 1-888-707-3030.
