Text marketing for car dealerships is an invaluable tool to build relationships with clients and potential car buyers. If you’ve already implemented it in your day-by-day, you probably know of the texting back and forth you can have during the sales process, and while that back-and-forth is. In order to make things easier and smoother for you, here are some car sales text message examples and templates you can inspire from!
Trumpia has been helping car dealers sell more cars since 2006. Our software has pre-built auto dealership workflows with easy to use drag-and-drop functionality. That, plus the examples and templates you’ll find in this article can make you and your team generate robust text messaging campaigns that will save you time and energy while delighting your clients and prospects.
Do you want to see all this for yourself? Then start your 14-day FREE trial and get all the benefits of using the most complete texting software in the industry. If you have any specific query, call or text 1-888-707-3030.
Car Sales Text Message Examples
SMS Reminders
When we talk about text message reminders for auto dealerships, we’re not talking only about appointment reminders (although that’s a common, effective way to avoid no-shows!). SMS reminders can be also used for:
- Service reminders.
- Payment reminders.
- Test drives.
- Routine maintenance.
With Trumpia, you can automate those reminders and even enable two-way texting so clients and prospects can clarify any doubts or concerns. You can definitely take customer service to the next level.
Maintenance or Repair Status Updates
You can text clients to let them know about the status of their maintenance or repair. You can even enhance those SMS messages with photos and/or videos to show them, for example, what parts were changed or what fix was applied to the car. This brings two main benefits:
On one hand, your service team can save time and energy in phone calls that can get long and even argumentative, sometimes. On the other hand, clients can be peace minded that their cars are being served; have a concrete idea on what they’re being charged for, and if your service meets regulatory standards.
Vehicle Recall Alerts
If any vehicle you sell needs to go through a recall, you can successfully handle the situation and even use it for your benefit with text messaging. You can just send one text message to a customer with the recall information instead of multiple emails or phone calls. A single text message can be read multiple times, and you can even add a link to schedule an appointment for the recall.
Online Payment and Transactional Text Messages
As we mentioned before, you can remind people about their next payments via text. But what if you can go beyond that? You can use text messages to allow people to pay through their phones by sending a link to your website or the platform you use to process payments.
Other useful ways to use texting for payments and transactions are:
- Confirmation of processed payments.
- Confirmation of shipped order.
- Electronic statements.
- Notifications of back order on specific car parts.
Get Client Reviews with SMS Surveys
Text surveys are not only a good way to get a client’s feedback but also an invaluable marketing tool. Prospective buyers usually rely on online reviews in order to make a decision on whether they should buy a car at your dealership (or not).
You can create text message survey templates and automate them to be sent after a purchase or service. They should include a link to your Google my Business, Yelp or the review platform of your choice.
Car Sales Text Message Templates
Here are some useful templates you can use right away.
Reminders
Hello [Name], this is [seller name] from [car dealership name]. Here’s a friendly reminder on your appointment on [date] at [time]. Reply YES to confirm. To reschedule, please click here [link].
Hi [Name]! Will you be able to keep our appointment on [date] at [time] for your routine car maintenance? Please reply YES to confirm. Thank you!
Hi [Name]. This is [seller name] from [car dealership name]. You have an appointment to test drive the 2023 Toyota Camry on [date] at [time]. Reply YES to confirm. Looking forward to seeing you!
Hello [Name]. This is a friendly reminder that your payment for [auto/service] totaling [amount] is due on [date]. You can follow this link to pay [link].
Vehicle Recalls
Hello [Name], there’s been a recall for your [car model]’s seatbelts. We sent the full report to your email. You can schedule your complimentary repair here [link]. Reply to this message with any additional questions.
Hi [Name], If you’ve purchased any of these models from our [car dealership] within the past year, please bring them back to us at [dealership address] so we can fix the problem. We will correct the issue as soon as possible. Please click here [link] to book your schedule.
Surveys and Reviews
Hey [Name]! Can you fill out a quick survey about your visit to our [car dealership]? Once you’re finished, we’ll send you a coupon for a free [product/service].
“Hi [Name], thanks for choosing [Dealership Name]! We would appreciate it if you leave us a quick review on [link]. Thank you for your feedback!
Hi [Name], this is a survey from your recent visit to our dealership. Would you be able to take a few minutes to answer the following questions? [link]
Tips on How to Write Car Sales Text Messages
Although these car sales text message examples and templates can be very useful, it may happen that you want to write your own car sales text messages. In order to do that, keep these considerations in mind:
- Start with a hook to catch customers’ attention.
- Offer them time-sensitive promotion to lead them to buy now.
- Write concise, to-the-point messages. Long texts disencourage people.
- Appeal to them in a personal way using clear calls to action.
- Use MMS messaging to add images or videos to your texts.
- Add the client’s name and other personal information to make your messages unique for them. With Trumpia’s personalization, you can automatically add names, last names, dates, and much more!
Do you want to know more about how to use SMS marketing for car dealers? Check out our Ultimate SMS marketing guide! Download the PDF version for free here:
