SMS marketing is so effective for a very simple reason: texting or reading SMS messages is the number one thing people do with their cellphones in the USA. Not using social media; not watching videos or gaming. Texting. Still, there are many myths and misconceptions about the effectiveness of text messages applied to marketing for businesses:
- It’s not as effective as other marketing techniques.
- It’s only for specific audiences.
- It’s intrusive or even worse: spammy.
- You need a big budget or coding knowledge to do it right.
In this article, we’ll go over these common misconceptions; analyze them, and prove them wrong!
First Myth: SMS Marketing is Not Effective
People usually believe that email is a much more effective marketing tool than texting. And even though email marketing is good, text messaging wins when it comes to open rate. Simply put, emails don’t always get opened. The best email campaigns get a 30% or 40% open rate and a click-through rate of 6 or 7%. On the other hand, SMS messages have a proven open rate of 98%, and a click rate of 45%.
Second Myth: It Only Works with Younger People
Some business owners get discouraged from using SMS marketing because they believe only millennials and Generation Z’ers text. So if their target audience is older, text messaging is not effective. According to a study by Pew Research Center, ‘the vast majority of Americans – 97% – now own a cellphone of some kind”. And that includes people aged 30 to 49 (100% of them); 50 to 64 (98%) and 65+ (92%).
Third Myth: It’s Intrusive or Spammy
SMS marketing is perfectly legal, as long as you comply with the proper disclosures and policies. These policies were created to make sure that people receiving marketing text messages actually agreed to receive them. If you’re interested in learning more about the regulations over SMS marketing, you should read about the TCPA (Telephone Consumer Protection Act) and the CTIA (Cellular Telecommunications and Internet Association). You can find a comprehensive guide here.
Fourth Myth: SMS Marketing is Expensive (and Difficult)
When it comes to SMS marketing, costs will depend on how many subscribers you want to contact and how frequently you’re sending messages to them. So it makes sense if you have second thoughts on texting budget if, for example, you need to send 4000 text messages in one campaign. And if the system you’re using is difficult enough that requires you to hire a coder, money will definitely be a concern.
As for this, Trumpia has a 2 in 1 solution. Our text message software’s pricing plans offer many options that adapt to different budgets and messaging requirements. You can also add different features like white labeling, additional users for your team, and more. Our texting software is easy to use and requires no coding knowledge! So we’re positive you or your team members will ace it really fast! Contact us or book a demo today.
Did you find this article interesting? then please visit our SMS Marketing guide to read more about common SEO marketing myths and misconceptions! You can also download the PDF version of our guide here:
