Any business looking to break ground in the digital world will likely have some sort of messaging campaign in place. Whether through email, text, or online advertisements, constant interaction with a targeted consumer audience is the best way for a brand to become more well-known. Below, we explore the top 5 ways to increase SMS response rate.
Top 5 Ways to Increase SMS Response Rate
An SMS marketing service is a simple yet powerful way to be in communication with your audience. Setting up automated texts, message reminders, and promotional deals can help increase your response rates while getting buyers more interested in the products and services you have to offer. Today, your Trumpia pros will show you the top 5 ways to increase SMS response rates through your system.
Text Something of Value
Texting has been around for a few decades now, and it is no longer enough to just send a text for the sake of an instant message. Consumers want to see something that provides value to them, whether that is an educational fact or a link to a promotional discount. Depending on the type of content you usually produce, you can come up with some creative ways to provide valuable services to your audience. Customer service tips, feedback polls, or cool insider info can really go a long way.
Give Instant Gratification
If you can’t keep your audience entertained for more than a few seconds, you risk losing them. Customers want to know that they are a priority, and you should treat them well by offering immediate perks, discounts, free items, and other types of rewards. If your company does not operate through discounts or free items, you can help your customers connect with experts on social media, get free professional help, or get involved with a company raffle.
Modern technology allows you to go the extra mile and send customized SMS messages through premade templates. Being able to address each customer by name, order number, rewards points totals, or location can be quite an impressive feat. Your customers and prospective buyers will certainly pay more attention to your messages whenever they come through, encouraging more natural interaction and leading to an increase in SMS response rate.
Find the Right Date and Time to Text
Did you know that there are specific times of day when you are more likely to interact with your customers? This typically coincides with the average work day, where most folks are active between the hours of 8 a.m. and 6 p.m. If you send texts during these hours, there will be a lot more eyes looking at them in much quicker periods of time. However, Mondays and Fridays tend to be a little less successful than texts sent in the middle of the week.
Speak as a Human – Not as a Robot
While there are a myriad of tools available to help you automate your SMS campaigns, that does not mean you can always resort to default template text when curating a custom message. It is easy for people to tell when they are talking to a real person or not, so make sure your scheduled messages aren’t just coming from a robot. It is easy to add a human touch when you use casual or natural-sounding language. You can also play around with emojis and signatures if your brand calls for it. When you address your customers as individuals, they will respond in kind.
Find the Perfect Creative SMS Software Today
Trumpia’s mass text messaging software is designed to customize and curate a unique list of messages that you can send to hundreds or thousands of customers at the same time. Anyone who is signed up for your SMS services can receive personalized messages that are guaranteed to optimize engagement and boost your bottom line. Get in touch with our experts today to start setting up your own unique mass texting service with our Trumpia software, which has a proven 98% open rate.