You might be familiar with the marketing advantages that come from a personalized and automated texting service. But without knowing how to take advantage of those benefits, you can very easily end up wasting them. With groundbreaking technological assistance, Trumpia’s automated SMS programs can take your customer engagement to the next level. Keep note of these valuable tips for analyzing data from automated messages so you can start your new text campaign off strong.
Tips for Analyzing Data from Automated Messages
1. Measure How Your Customers Feel
Depending on the structure of your automated messaging system, you will not always get a reply back from the customer. So, you need to use some other methods to determine the general sentiment of your audience base. Do people enjoy the texts you send them? Are you sending too much and scaring them off? Does your message evoke a sense of emotion or connection in your customers?
Market research and customer service are two key areas that you should look to when tracking customer sentiment. Find the time to send out a quick survey or poll to gauge your customers’ interest.
2. Implement Text Mining Procedures
Whether you have one or multiple text campaigns happening all at once, you can easily get lost trying to decipher the unstructured and unfiltered data that comes through. Text mining is a strategy that helps you gain better and more detailed insights from your texts.
Text mining can include things like context analysis, frequency analysis, and the importance of certain words within your data. These results can be translated into better marketing methods that align with your customers’ needs.
3. Model and Discover Your Topics
Trumpia implements something called topic modeling algorithms that automatically identify essential topics within your text-based data. Using some of our personalized processes, you can discover latent topics and connect associated words in order to expand on your marketing theme. Discovering latent topics also saves tons of time, as it immediately highlights your most significant themes without making you go through every piece of media manually. You can also organize your data much more efficiently when you are aware of the most influential topics and customer interests within your campaign.
4. Automate The Organization Process
You can categorize and sort your documents without having to lift a finger. Trumpia recommends implementing a text classification tool, which is available in our automated SMS marketing products. This technique will allow you to create categories and labels for future organizing. After you create the initial categories, the automated system will do the rest. From now on, you can trust your marketing software to automatically categorize and sort all of your data into your premade labels.
5. Find Important Names Right Away
One more technique that our Trumpia pros like to employ is a name recognition algorithm. Using name or named entity recognition, you can automatically identify important people and organizations. You might be interested in gaining a particular type of insight from a large company or an influential customer. Because our automated systems are already trained using huge name classification models, we can seamlessly utilize this technology to help you find essential client data.
The customization options with Trumpia are endless. In addition to finding named entities, you can also use our automated software to find specific locations, landmarks, dates, times, time durations, and institutional information.
Contact Trumpia Today
As a top-rated automated texting software, Trumpia offers a full suite of tools and features that will help you take your marketing and sales efforts to the next level. Sign up for our SMS marketing software today and get started with a fully customized experience.
