At Trumpia, we are committed to helping you follow the best guidelines and practices in order to yield the best results in your SMS Marketing strategy. Even in the marketing and communication world, you want to make sure that you are respecting the rules and boundaries of your contacts. You do not want to give people reasons to opt out of your SMS Texting campaigns because they are annoyed. Commonly, some of those reasons are:
- Constant messaging and spamming.
- Texting at irregular hours.
- Messages that just look fishy.
Pay attention to the following questions and scenarios when you are considering how often you should text your contacts:
Who is Your Audience?
You need to understand your audience in order to time messages well because every contact is going to have different preferences, lifestyles, and more. For example, a person who is working the night shift at a fast food restaurant is going to respond and check messages at a different time compared to corporate workers who work a traditional 9-5. That is why one of the best ways you can learn about your audience is to practice Data Capturing by asking your contacts questions. Learn about their interests, demographics, buying history, and other relevant information that may help boost your campaign visibility. Learning to work smart by capturing data will save you time and effort while seeing when is the best time to send messages.
Try asking a question like “When is the best time to reach you?”
What Type of SMS Marketing Campaign is It?
What is your objective in sending out SMS messages or even rolling out an SMS Marketing program? What is a tangible call to action that you want people to follow? A campaign centered around generating more sales versus promoting an event will have drastically different approaches. Sales, discounts, and other deals may be time sensitive, and something that SMS marketing subscribers would want to receive frequently. However, if you are trying to promote an event and build momentum, you probably do not want to be constantly sending reminders. Always ask yourself what you would want to receive if you were your target audience.
What Time of the Year are You Sending Messages?
Always keep in mind the time of year that you are sending these messages too. Different seasons call for different types of events and holidays that will be appropriate for what you are aiming to do. Also consider the time of day that you are choosing to send messages – again, learn about what times seem to have the most engagement from subscribers. Judging how much time you may have for a certain message, adjust the frequency accordingly!
How Valuable is Your Content?
Value is subjective, especially when it pertains to each individual campaign. Therefore, depending on your goals, a certain promotion may be very valuable compared to others. Holiday sales, events, valuable tips, or even customer engagement can be examples of things that people would really want to receive and learn about through your SMS marketing campaign. If you know that people may respond positively to a certain campaign, feel free to send as many messages as you want!
All in all, message frequency is something that should be constantly monitored as you are rolling out campaigns. The key message is to not be afraid to try new things, especially if adjustments will build out your marketing strategies. Curious to learn more? Contact us to get a free demo or trial!
