SMS Marketing

The Future Outlook for SMS Marketing

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For better or worse, mobile devices dominate the vast majority of people’s lives. This is especially true in the United States, where things move at a very fast pace. Because of this, the marketing landscape has changed dramatically. Gone are the days when businesses take out ads in the local newspaper. Reaching people on their mobile devices is faster and easier and offers a much better return on investment. With roughly 96% of Americans ages 18 to 29 owning a smartphone, SMS marketing is a highly effective marketing tool. Below, you will find helpful information on the future outlook for SMS marketing. 

The Future Outlook for SMS Marketing

Navigating the marketing landscape is a challenge for every business. Finding what works for your target audience is key. A great place to start when it comes to reaching consumers is SMS marketing. Consider the following reasons why SMS marketing is the future of marketing.

Fast Engagement: 

Consumers engage with SMS faster than any other marketing tool. Research shows that it takes 90 seconds to respond to an e-mail. However, it takes 90 minutes to respond to an e-mail, on average. This makes SMS marketing a clear choice for businesses as it outperforms alternative forms of marketing. In fact, it has been proven to be one of the most effective ways to recover lost revenue. Businesses use it to remind customers about abandoned carts, promote new products, announce seasonal sales, and even answer customer inquiries. Consumers seek convenience in a fast-paced world, making SMS marketing an effective solution. 

Personal Touch: 

Texting is much more personal than an e-mail or billboard. It is a highly effective way to reach the consumer directly. Businesses can easily get consumer contact information when they check out or even visit a website. Capturing that data can be highly beneficial for businesses that want to use SMS marketing. You can easily and effectively communicate information directly to the consumer. The simplicity and ease of use make it a top choice for businesses now and in the foreseeable future.

Widely Available: 

Text messaging is a universal form of communication, as more than 7.3 billion people across the globe carry a mobile phone. Of those billions of people, nearly all of them can send and receive text messages. Additionally, SMS rates are fairly low-cost. This makes it a clear choice for marketing teams as the return rate offers major results. Not only is it accessible and effective, but recipients have already opted in. This avoids cold messaging, which has much lower return rates. Communicating with users through SMS is the future of marketing due to its accessibility and ease of use.

Tangible Results: 

People are texting all day, every day. In fact, more than 23 billion texts are sent across the globe on a daily basis. This equates to roughly 270,000 texts each second. Utilizing SMS to connect with customers offers tangible results. Because the vast majority of businesses do not have an unlimited marketing budget, it’s important to use the budget wisely. Curating your marketing strategy within your business budget is key. Using SMS marketing offers a great return on investment, and the results have been proven. Businesses report higher engagement and response rates with SMS campaigns as compared to alternative forms of marketing. This can be easily done with an automated text marketing system, as it can streamline the entire process.

Automated Texting Software

If you plan to launch an SMS campaign, consult with the experts at Trumpia. They have the top automated texting software and have helped countless businesses effectively utilize their marketing budget. Contact our team today for more information!