When it comes to text messaging for nonprofits, text-to-give is an incredible way to raise funds. It makes the whole process easier and faster, and it even provides a high conversion rate. One of the reasons for that is that text-to-give is a convenient option for those who don’t have cash or a debit card to make a donation right away. Text-to-give streamlines the whole experience of donating, making it more accessible to your donors to give to your cause.
Trumpia is a leader in the SMS marketing industry and has helped many nonprofits achieve their goals through our advanced automated texting software. Streamlines such as text-to-give and similar are very easy to set up and start, as our UI features drag and drop functionality and useful workflow templates for each industry; including nonprofits.
If you have any questions about using text messaging for nonprofits, please call or text Trumpia at 1-888-707-3030.
What is Text-to-give in Text Messaging for Nonprofits?
Text-to-give is a type of fundraising that allows people to donate to your nonprofit organization using their mobile devices using their phone’s native texting application and/or a web browser. The funds can be obtained in two different ways:
- Supporters text a keyword to a shortcode, and then the donation amount is added to their phone bill – this is what we typically understand from text-to-give.
- Supporters are led to a mobile donation page after texting a keyword to a shortcode, and then make their donation through that page – this is usually known as text-to-donate.
Technically, there’s no difference between text-to-give and text-to-donate except for the way funds are charged.
How Does it Work?
Although the text-to-give process varies depending on the texting software of your choice, it typically follow these four steps:
- Promoting text-to-give campaigns and sharing text-to-give instructions.
- Donors send a keyword to a dedicated phone number.
- Donors receive an automated text message reply with a link to a donation page.
- Donors fill out a form with their billing information and submit their intended giving amount.
Text-to-give can also be automated to send updates about people’s donations year-round; the impact of those donations, and even encourage donors to join other campaigns. Text-to-give can also pair with existing fundraising methods that maybe you’ve been using in the past. It can also complement your ongoing fundraising efforts and set an ongoing, reliable revenue stream.
Text-to-give Benefits
When used in the right setting and campaigns, text to give can provide multiple benefits. The main advantage in this fundraising method is its simplicity. Text-to-give campaigns are easy not only for donors but for you as a nonprofit. Setup and start of these campaigns is very easy, and with Trumpia it’s even more.
Our texting software comes up with a pre-built text-to-donate that can be customized and started in a few minutes, without needing coding knowledge:
Convenient
Text-to-give allows donors to give directly through their mobile devices. This allows nonprofits to raise money anytime, anywhere, and meet donors directly on their phones.
Simple and Fast
Text-to-give is as simple as a few clicks; making the whole experience of donation swifter and much friendlier.
It’s Intuitive
The learning curve in text-to-give is very low for a very simple reason: anybody who knows how to use a smartphone can do it.
Impulse Giving
When donating through text messaging, the opportunity to give is immediate and the process is fast. That’s why donors are more likely to follow the initial urge to donate and less likely to get distracted or deliberate about it.
Word of Mouth
All the advantages listed above make text-to-give so popular that donors are more likely to share them with their family and friends, making your campaign grow organically.
Team Up With the Ultimate Texting Service for Nonprofits
Trumpia has worked with many nonprofits and is a pioneer in the SMS marketing industry. Our case studies include the YMCA, Soldiers’ Angels, the 100k Opportunities Initiative, and many other non profit organizations. We understand the importance of texting in nonprofits’ success, and our software has proven to be especially effective for them.
Start a 14-day free trial to try Trumpia yourself and experience the power of our platform. If you have any questions, call or text 1-888-707-3030.
