What is a text blast? It’s a single text message sent to a large group of people at the same time using a texting software. They’re usually text-only, but in some cases they can include links, emojis, animated GIFs, photos, or even videos. Text blasts are usually impersonal: typically, they don’t show the recipient’s name or any other type of personalization.
Text blasts are a type of mass texting, but with certain differences. The main one is that, as mentioned before, they are impersonal. Another important difference is immediacy. Text blasts are commonly used to send emergency alerts or just messages that hold important information and don’t really need to engage the recipient in a personal way.
For example, an SMS coupon with a promo code can totally be used in a text blast campaign because that appeals to a larger number of people who don’t really care about being contacted on a personal level: they just want the benefit related to the coupon. On the other hand, a doctor appointment reminder needs to be personalized and include the name of the patients and other personal information so they can make sure the message they receive is for them.
If you want to read more about the differences between text blast and mass texting, you can read our article about text blast vs. mass texting.
How to Send a Text Blast
In short, the basic things that you need to send a text blast are:
- A texting software.
- A contact list with their phone numbers.
Sending a text blast manually could be extremely tedious, time-consuming, and easily lead to errors. You need a texting software like Trumpia in order to do it in a few minutes rather than days (or even weeks). Once you choose your text blast provider, the steps to send your text blast are:
Sign Contacts Up
You need to create a database of subscribers to send your SMS blast message. It’s important for you to know that these subscribers need to opt in in order to receive the messages. This is part of important SMS regulations that you need to follow to avoid any legal trouble.
Contacts can usually sign up through:
- Text keywords: short words that can be shared in different channels (social media, printed media, TV, etc.) and sent via text to a short-code number.
- Online sign-up pages.
Send the Text Blast
Once you have your database, it’s time to send the text blast. Log in to your texting software, select your list, and compose your message. You can either schedule the text blast to be sent at a specific date and time or send it right away. If you use Trumpia, you can attach images, videos, or links to your text blast messages. Here’s how:
Why Trumpia’s Text Blasting Is Better
Most of the platforms out there can perform the function of sending messages. That’s OK, they do the trick. But Trumpia goes beyond that. What if you can do more than that? What if you could automate your messaging? Or if you could send your blast to both text messages and email, or have the capability to start 1-to-1 text conversations with your subscribers?
Trumpia can do that and more. Much more! Try the power of the most complete texting software in the market by starting your 14-day FREE trial and see all the features for yourself. No coding required! Our user interface is so intuitive and easy to use that you or anyone at your team can ace Trumpia in no time.
For more information, call or text 1-888-707-3030.
