One of the best traits of SMS marketing is that it can be used to engage clients in all the stages of the sales funnel. That makes this practice particularly useful for ecommerce. Text messaging also has high engagement rates.
Users prefer to receive text messages over any other form of communication, as long as the message they receive is relevant. And that makes sense if you think that everybody nowadays holds a smartphone with them during almost the whole day.
In this article, we’ll explore some basic ways to use text messaging so you can boost your online sales and provide shoppers an experience worth repeating!
SMS Marketing Strategies That Work Great on eCommerce
Using MMS (Photos, GIFs, and Videos) for eCommerce
An image is worth a thousand words, and that’s especially true in eCommerce. You can text photos, animated GIFs and even videos using MMS (Multimedia Messaging Service). The type of imagery you’ll send will depend not only on the products you sell but also your buyer personas and even your brand identity.
Photos
So for example, if you’re trying to promote a brand new product, adding captions to the images on your text messages can help users understand them better. And at the same time, you’ll be saving valuable characters on your text message (remember: they’re limited!).
GIFs and Videos
Animated GIFs and videos, on the other hand, are especially useful to show buyers how something in particular works. GIFs can show simple steps on a process (example: how to assemble a stand) while more complex and comprehensive tutorials that require more explanation can be shared through video.
Complementing Welcome Emails with Text Messages
It’s a very common (and effective) practice for eCommerce platforms to send an email and a text message welcoming new buyers after their first purchase. You can seize both of them by adding incentives that reinforce the decision of signing up. For example, you can embed a link to a new collection available only for subscribers or offer a promo code to use in their next purchase.
Order Updates and Confirmations
Buyers are anxious to receive their orders. And they will really appreciate it if you text them with information that keeps them informed on every step of the process; from checkout confirmation to final delivery. You can automate your text messages to be sent with each update. Alternatively, if you decide to partner with services like Shop, you can send one text message after checkout with the link corresponding to the order.
Abandoned Cart Reminders
You can avoid losing sales by sending a text message to those that added items to their shopping carts but for some reason didn’t checkout after a while. There are many reasons why a shopper doesn’t decide to checkout. Maybe the price is too high, or the shopper is just saving products for later. So aside from the reminder, you might as well send an incentive through your SMS message to concrete the checkout: a limited-time discount code, free shipping, etc.
Additional Tip: Use the Right Texting Software
All the advice above can fall apart if you don’t use the right texting software. Trumpia can cover all your text marketing needs; whether you’re a beginner or an expert. We strive to offer a smart approach to SMS marketing by offering the most complete range of features and at the same time, a platform so intuitive and easy to use that requires no coding knowledge or major training. That way, you and your team can start sending quality and engaging text messages your clients will be pleased to receive.
Are you ready to implement text messaging in your eCommerce strategy? Call or Text 1-888-707-3030 to talk to one of our experts today.
