In this day and age, one of the most powerful tools for connecting with your audience is subscriber messages. Whether you are building an email newsletter, managing a text campaign, or reaching out through social media, these messages can significantly impact your business. Specifically, they can increase top-of-mind awareness, nurture relationships, drive engagement, and generate conversions. To make the most of this opportunity, you must craft messages that are not only informative but also engaging and personalized. An automated texting software and the application of tested tips for creating your subscriber messages will make this job a lot easier for you.
Tips for Creating Your Subscriber Messages
Know Your Audience
Effective communication dictates that you should have an excellent understanding of your audience. Determine and define the demographics of your audience, their preferences, pain points, and interests. Surveys, analytics, and customer feedback can give you valuable insights into your clientele that can guide you in crafting messages that are specially tailored to your audience and their needs.
For example, if your audience is primarily composed of young professionals interested in productivity, send them messages about tools, tips, and hacks that would help them navigate their busy lives. If your target audience is parents, craft messages that focus on time-saving solutions and family-oriented activities.
Craft a Compelling Subject Line or Opening
Your subject line or opening system should hook your audience and motivate them to open your message. You need to make it count. Be clear about what to expect from the content of the message, yet make your audience curious about the details. Here are some ways to do this:
- Ask a question: Struggling with ADHD? Try This.
- Make a bold statement: This Hack Will Make Your Skin Glow in Three Days.
- Highlight product benefits: Exclusive Tips to Boost Your Productivity.
Remember to keep your subject line short and engaging, and use your subscriber’s name whenever possible or appropriate.
Keep It Concise and Focused
Subscribers are exposed to thousands of information daily so make your messages clear, unforgettable, and to the point. Do not overwhelm them with too many messages. Stick to one topic or goal.
Bullet points, subheadings, and short paragraphs will make your message more scannable and easier to consume. This format ensures that your key points will be easily absorbed, even by those who do not like reading or are only able to dedicate a short moment to checking the message.
Add Value
Make sure that your subscribers are able to get value from every message you send. Value can come in various forms, including educational content, exclusive discounts, and entertaining stories. When planning your messages, it is essential to constantly ask yourself, “What’s in it for them?”
You can add value by sharing actionable tips or insights, providing early access to new products and services, and offering free resources like guides, checklists, or templates.
Include a Clear Call-to-Action
A well-written subscriber message always helps the subscriber know what to do next by including a well-thought-out call-to-action or CTA. Use the CTA to get them to click a link, reply to your message, make a purchase, or schedule a consultation. Ensure that your CTA is clear and specific.
CTA Examples:
- Download your free template here.
- Reserve your spot for the complimentary webinar today.
- Make your purchase while supplies last.
Make sure that your CTA is prominently positioned within the message and uses verbs or action-oriented language to create a sense of excitement or urgency.
Personalize Whenever Possible
Using data like purchase history, location, or behavior, craft messages that speak directly to your subscriber by tailoring and customizing them to their interests.
Test and Iterate
You need to test your messages so you can improve them. Consider using different subject lines, formats, and CTA’s to determine which one resonates best with your target audience.
Proofread Before Sending
Remember that typos, broken links, or formatting issues can weaken your credibility. Try sending the message to a colleague or to yourself to check for problems and ensure that everything looks good and works as it should before you send it to subscribers.
Automate Your Text Messages Today
Text messages have a higher likelihood of being opened and read than email messages. More than 95% of Americans have a mobile phone, and most mobile phone owners do not go anywhere without them. It is not surprising that one of the best ways to communicate with your target customers is through text messaging. With communication being an important key in customer loyalty, automating your text messages using a reliable text messaging platform is a very convenient way to achieve your marketing and business goals.
If you want to know more about this option, schedule a consultation with Trumpia so we can discuss your goals and options.
