Summer is right around the corner and now more than ever, gyms need to cut through the noise to reach their members and potential clients. Enter text message marketing for gyms, a powerful tool that boasts a near-perfect open rate and allows for direct, personalized communication.
Trumpia is a pioneer in text marketing for gyms and provides the ultimate tool for fitness centers. In this article, we’ll share a few templates you can use and incorporate right away in your marketing strategy, and some additional expert tips you’ll definitely appreciate. Whether you’re new to text marketing or are already a pro, we want to invite you to start a 14-day free trial to try our platform. We’re very sure you’ll love it!
For more information, call or text 1-888-707-3030.
Why Text Message Marketing for Gyms is a Slam Dunk
- High Open Rates: Studies show SMS messages have a whopping 98% open rate, compared to a measly 20% for emails.
- Immediate Engagement: Texts land directly in people’s pockets, ensuring your message gets seen quickly.
- Personalization Power: Target specific member segments with relevant offers and updates.
- Boosts Engagement and Retention: Regular communication keeps members motivated and connected to your gym community.
- Cost-Effective: SMS marketing is a budget-friendly way to reach a large audience.
- 20 Text Message Marketing Templates for Gyms
Now that you’re pumped about text message marketing, let’s get you started with some winning templates!
New Member Welcome:
Hey [Name]! Welcome to the [Gym Name] family! We’re excited to help you crush your fitness goals. Text “READY” to schedule your free fitness consultation! (138 characters)
Class Reminders & Promotions:
Don’t miss [Class Name] tonight at [Time]! It’s the perfect way to burn calories and have fun. Text “SWEAT” to reserve your spot! (132 characters)
Flash Sale! Get 20% off your next personal training session this week only. Text “TRAINER” to book yours! (128 characters)
Member Engagement & Motivation:
Feeling unmotivated? We’ve got your back! Here’s a quick workout tip: [Tip]. Reply “MORE TIPS” for weekly inspiration! (139 characters)
**Congrats on crushing your workout yesterday, [Name]! Keep up the amazing work! ** (109 characters)
Events & Announcements:
Mark your calendars! Join us for our [Event Name] on [Date]! Fun, fitness, and prizes! Text “JOIN” for more info. (134 characters)
**The pool is back open! Take a refreshing dip and cool down after your workout. ** (98 characters)
Membership Renewals & Referrals:
Heads up, [Name]! Your membership renews on [Date]. Secure your spot for another year of fitness fun! Text “RENEW” for exclusive offers. (138 characters)
Know someone who wants to get fit? Refer a friend and you BOTH get [Offer]! Text “REFER” for details. (129 characters)
Birthday & Special Occasion Greetings:
Happy birthday, [Name]! Here’s a free guest pass to celebrate with a workout buddy. Text “BIRTHDAY” to claim yours! (138 characters)
It’s National Fitness Day! Celebrate your commitment to health with us. Text “FITNESS” for a special discount on [Product/Service]. (134 characters)
Post-Workout Encouragement:
**Awesome work sweating it out today, [Name]! You’re one step closer to your goals! ** (108 characters)
Feeling sore after your workout? We’ve got recovery tips to help you bounce back faster. Text “RECOVERY” for details. (134 characters)
Remember these Texting Best Practices
- Get Permission: Always obtain consent before adding someone to your SMS list.
- Offer Value: Provide relevant information, promotions, and motivation.
- Keep it Short & Sweet: Stick to the 160-character limit (including spaces).
- Personalize When Possible: Use members’ names and target messages based on interests.
- Frequency Matters: Don’t bombard members with texts. Aim for 1-2 messages per week.
- Track & Analyze: Monitor results to see what resonates with your audience.
By incorporating these text message marketing strategies and templates, your gym can boost member engagement, retention, and ultimately, those hard-earned gains!
- Bonus Tip: Consider using a text message marketing platform specifically designed for gyms. These platforms offer features like automated messages, segmentation tools, and reporting to streamline your marketing efforts.
