SMS Marketing

Text Marketing Campaigns: What Are They, and How to Run One

text marketing campaigns

Text marketing campaigns are the backbone of any SMS marketing strategy. They’re basically information campaigns sent via text messaging. Some of the most common examples of text marketing campaigns are:

  • Discounts and/or promotions
  • Information on new products or services
  • Personalized offers
  • Welcome messages

Among many, many others.

Text messaging is one of the most personalized, cost-effective forms of marketing. It works for practically any business. Considering that text messages have a 98% open rate, text marketing campaigns are almost guaranteed to be at least seen by your audience; something that may not happen that often in other campaigns.

Getting Started with Text Marketing Campaigns

One good way to understand things is to learn how they work; in this case, text marketing campaigns. SMS marketing relies on databases to run its campaigns. These databases consist of your subscribers information: name, location, interests, and of course, phone numbers. So one of the first things you’d like to do is, of course, create a compelling subscribers database.

How to Create a Database for SMS Marketing

If you use Trumpia’s texting software, you can use the Data Capture feature to obtain not only name, location, etc. but also more specific information. Data Capture allows you to ask questions that can be automatically sent as soon as a subscriber opts in with a text keyword. Then, our smart software captures their responses automatically.

If you want to go more in-depth into SMS marketing databases and contacts lists, we’ve published an Ultimate guide that you can read here. You can also learn how to capture very specific data from your contacts list in this tutorial video:

Follow the Rules and Regulations on SMS Marketing

If you intend to do SMS marketing, you need to know that it’s necessary to obtain explicit permission from consumers before you send marketing text messages. People opt-in through a text keyword that you assign to a short code or toll-free number. 

Old-fashioned tactics like buying a mass database of numbers to send your marketing SMS messages are against the FCC regulations. You also need to be careful on what type of content you’re adding to those messages. You can read a list of the types of content forbidden by the CTIA here.

The good news for you is that Trumpia not only includes text keywords, short and long codes, and basically everything you need to run a successful SMS campaign. We’re also extremely careful about complying with FCC and CTIA, and make sure every text message from our platform is safe from both our clients and their contacts. If you want to know more about this, read our Terms of Use.

Share Quality Content in Your Text Messages

By ‘quality content’ we’re not only talking about the one that is allowed by the CTIA. A quality marketing text message is the one that gathers these characteristics:

  • Short and straightforward: remember that text messages are limited to 160 characters; use them wisely! Long, difficult to read messages can lead people to opt out.
  • Timely: pay attention to when to schedule the messages. What days and times will your clients receive them? (Bonus tip: business hours typically work best for people to receive marketing text messages).
  • Valuable: make sure you send relevant, attractive messages that provide the best customer experience right from the beginning. Coupons, promo codes, or sneak peeks are some of the things people definitely receive with joy.
  • Non-intrusive: by this we’re not only talking about texts to be timely, but also not to bombard people. Texting people excessively can lead not only to massive opt-outs but also a potential penalty for you.

Partner Up With Trumpia

Are you ready to start using SMS marketing? Do you have any specific questions about text marketing campaigns? Please Call or Text Trumpia at 1-888-707-3030, or fill up our online form. Our experts will be more than happy to help you.

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