archiveTCPA Compliance

Text messages must abide by the Telephone Consumer Protection Act (TCPA). TCPA text messages are subject to the TCPA and generally require prior express written consent before businesses send marketing SMS messages to clients, customers, or members of your business or company. TCPA applies to text messages and was initially...

In 2025, SMS marketing remains one of the most powerful tools for reaching customers instantly. With open rates exceeding 90%, text messaging gives businesses a direct and personal way to engage audiences, drive conversions, and build brand loyalty. However, the growing use of SMS also comes with increasing scrutiny—especially from...